Press Release 26th March 2024

Best Easter: PENNY expands BEST MOMENTS product range

Enjoyment is as much a part of Easter as the best quality at a good price is a part of PENNY. The PENNY premium brand BEST MOMENTS celebrated its premiere in Austria at Christmas 2023. Just in time for the start of Easter, customers can now look forward to more own-brand products for those very special moments. True to the motto "Premium Easter treats at an affordable price for everyone", fine treats such as chocolate-covered fruit and nuts or fresh peach and pear halves in a jar as well as butter brioche braids or eggnog cakes ensure moments of indulgence. The limited edition BEST MOMENTS products are now available in all PENNY shops in Austria (while stocks last).

Easter brunch with BEST MOMENTS premium products from PENNY / Copyright: © PENNY / Florence Stoiber, Abdruck zu redaktionellen Zwecken honorarfrei, Reproduction for PR purposes free of charge

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Culinary delights for the Easter holidays

With PENNY, the Easter table is generously laid. Whether it's exquisite caviar made from lumpfish roe, eggnog pralines, various cheese specialities or stone-oven buns in the shape of Easter bunnies, PENNY's BEST MOMENTS Easter products leave (almost) nothing to be desired.

"We are delighted to be expanding the popular BEST MOMENTS range and are sure that our customers will also be delighted with the product selection at the usual affordable PENNY price at Easter," says Kai Pataky, Managing Director of PENNY Austria. After all, the own brand stands for premium products that enhance everyday life and every occasion.