Press Release 26th February 2026

ADEG opens Unimarkt locations in Upper Austria, Lower Austria and Styria

With the reopening of the former Unimarkt locations, ADEG is sending a strong signal for securing regional local supply in Upper Austria, Lower Austria and Styria. A total of eleven stores will be gradually reopened under the ADEG umbrella with the existing independent retailers from the end of February 2026. Specifically, eight stores will open at the end of February and beginning of March: one location in Lower Austria, four locations in Styria and three locations in Upper Austria.

Two workers in a cherry picker installing signage on the roof of a supermarket. The surrounding area is snowy, with mountains visible in the background.

The renovation work on the new ADEG stores is in full swing. / Copyright: © REWE Großhandel GmbH/Klaus Pressberger, Reproduction for PR purposes free of charge

Download

At a glance

Eleven former Unimarkt locations will gradually reopen as ADEG stores from the end of February 2026 onwards.
Local supply in Upper Austria (6), Lower Austria (1) and Styria (4) secured for the long term.
Prospects for independent retailers and jobs for employees.
Fair prices, attractive offers and individual regional product ranges.

26 February 2026 – ADEG Christian Haider-Weinstabl in Zwettl (Zwettl district)
26 February 2026 – ADEG Martina Glettler-Weiß in St. Ruprecht an der Raab (Weiz district)
27 February 2026 – ADEG WAKA OG in Anger (Weiz district), Barbara Wagenbauer and Gabriela Kapfer
27 February 2026 – ADEG Jessica Breite in St. Oswald bei Plankenwarth (Graz-Umgebung district)
28 February 2026 – ADEG Silvia Niederl in Fernitz-Mellach near Graz (Graz-Umgebung district)
28 February 2026 – ADEG Alois Selker in Raab (Schärding district)
4 March 2026 – ADEG Tina Kranzinger in Frankenmarkt (Vöcklabruck district)
4 March 2026 – ADEG Philipp Riepl in Weitersfelden (Freistadt district)

Further openings are expected to follow in Upper Austria in March:

ADEG Alois Selker in Andorf (Schärding district)
ADEG Erhard Meindl in Waldhausen im Strudengau (Perg district)
ADEG Werner Trinkl in Bad Zell (Freistadt district)

New prospects for self-employed merchants

With this step, ADEG is strengthening its role as a reliable partner for communities, especially in rural areas. ADEG is already the only local supplier in around 150 communities in Austria. The takeover of the former Unimarkt locations will ensure that local supplies of food and everyday products remain secure in the future. At the same time, existing jobs will be preserved and employees will be offered long-term prospects. Furthermore, the integration of the locations creates new opportunities for the newly minted ADEG retailers. The proven ADEG model focuses on entrepreneurial responsibility, regional product range design and fair pricing, including the comprehensive REWE own-brand range and close ties to community life. This not only strengthens the economic stability of the locations, but also promotes social cohesion in the respective communities in the long term.

Strengthening regional structures

ADEG Managing Director Florian Klein emphasises: "The takeover of the Unimarkt locations is a significant step towards securing sustainable local supply in Upper Austria, Lower Austria and Styria. I am very proud to officially welcome the new retailers – including six female retailers – to the ADEG family. They stand for entrepreneurial responsibility, regional ties and genuine commitment to their communities. Together, we will do everything we can to be there for the local people and maintain vibrant town centres. At the same time, it is very important to us to offer the employees affected reliable prospects for the future. For us, local supply means contributing to the quality of life in the regions. With these acquisitions, ADEG has reached another milestone and once again underlines its clear commitment to strengthening regional structures."

Attractive offers and fair prices

In addition to attractive offers, customers can expect the comprehensive REWE range at fair prices in the new ADEG stores. REWE provides its retailers with over 31,000 items from more than 1,100 suppliers, including popular and well-known own brands such as the organic brand "Ja! Natürlich‘, “clever” and the exclusive meat and sausage brand ’efef". ADEG retailers design their product range with individual local suppliers, always tailored to the respective customer needs. In addition, the independent retailers have access to around 200 to 500 regional products per federal state from the REWE wholesale range.

Securing local supply through REWE Group

The majority of the Unimarkt locations taken over by BILLA are also to be reopened by Easter 2026 at the latest. These are the stores in Gaspoltshofen, Neuhofen, Neumarkt im Hausruckkreis and Ort im Innkreis (all in Upper Austria).