Every family is unique. Nevertheless, there are a few things that are always and everywhere good: Harmony, sticking together, momentum. Or to reconcile all wishes and ideally save some money at the same time. BILLA Immer gut, the family-friendly own brand, offers all of this - reliable quality at a fair price.
To give the versatility of BILLA Immer gut a stage, BILLA has brought professional dancer, dance school operator and Dancing Stars judge Maria Angelini-Santner onto the dance floor. The message: BILLA Immer gut offers you and your family everything that is always good. And goes with everything that makes your everyday life simply always good. In the 360° campaign, consumers experience the testimonial up close and authentically - whether it's a harmonious breakfast with the family, a lively dance through the flat with a cappuccino or an evening cuddle on the couch, crisps included. In addition to the general range, the Protein, Asia and Convenience ranges are also put in the spotlight.
"With over 550 products, BILLA Immer gut always offers a strong selection, always something new to discover. And always family-friendly, as we say at BILLA. Especially in times when many people are shopping more price-consciously, we can provide additional support for families with our own brand. After all, this has been part of BILLA's mission since 1953," says Klaudia Atzmüller, Head of Private Label Marketing.
"Maria was the perfect choice for our campaign idea, because her varied everyday life clearly shows how diverse and affordable BILLA always offers good food. At the same time, Maria always remains true to life and genuine - just like the brand itself," says Daniela Schwarz-Knehtl, Head of Marketing at BILLA.
"Show business, dance school and, above all, family life can keep me pretty busy. The BILLA Immer gut products make it easier for me to juggle everything. I can always rely on the quality. This not only saves energy, but also gives me a good feeling - and that's always a good thing," says Maria Santner-Angelini enthusiastically.
The 360° campaign went on air on 11 March and can be experienced on TV, online, in print and OOH.
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