Erich Szuchy, BILLA Board Member for Purchasing: "With the BILLA Genusswelt, we are offering our customers an extraordinary range that provides unique flavour experiences. At festive times such as Easter or Christmas, we add harmonious, seasonal highlights to the product variety. We are delighted when we enter into exciting new partnerships with top local restaurateurs. From now on, BILLA Genusswelt will be offering Richard Rauch's culinary art at BILLA PLUS and selected BILLA stores on a permanent basis. AUMAERK's lamb shank is also a true speciality that is now available at BILLA PLUS for the Easter season."
Richard Rauch interprets classics of Austrian cuisine for the BILLA Genusswelt
The BILLA Genusswelt is enriched by a high-calibre cooperation and now includes two delicious main courses and a soup for at home by Richard Rauch in its range on a permanent basis. The 38-year-old top chef and restaurant owner from Styria holds four Gault Millau toques and is also known for his TV appearances. He has developed his dishes for the BILLA Genusswelt with passion and sensitivity - exclusively with carefully selected fresh ingredients and completely without preservatives. Styrian sweet and sour chicken with pumpkin seed rice, beef roulade with potato spaetzle and oriental-style pumpkin stew are now available at BILLA PLUS and in selected BILLA stores, ready to enjoy in just a few minutes and will make gourmet hearts beat faster.
Award-winning chef Richard Rauch: "I am delighted that my dishes are now part of the BILLA world of flavours. I've creatively interpreted classic tavern cuisine and I'm sure I've hit the spot with BILLA PLUS customers. The one-portion dishes only need to be reheated at home and bring the pleasure of my culinary art into the home kitchen with ease."
AUMAERK lamb shank from BILLA Genusswelt available exclusively at BILLA PLUS for the Easter period
After 192 hours and 19 gentle refinement steps, the new lamb shank from Viennese meat manufacturer AUMAERK is ready for the BILLA PLUS shelves. After a customised massage with selected spices and high-quality salt, the fine meat rests for a few days at the optimum temperature. Only then does the gentle cooking process start with the patented AUMAERK technology, which uses magnets and sound waves as well as controlled temperature curves to preserve the juices in each individual meat fibre. No additives are used in the process. The lamb shank weighs at least 350 grams and is only available during the Easter period under the BILLA Genusswelt private label in all BILLA PLUS stores in Austria.
Harald Neumaerker, founder of AUMAERK-Fleischmanufaktur: "We have come up with something very special for the BILLA Genusswelt Easter range with this delicious lamb shank. 19 processing steps and our globally unique patent speak for themselves and result in an unrivalled meat treat. The AUMAERK Lammstelze from BILLA Genusswelt reflects our endeavour to offer only the highest quality meat."
Affordable Easter enjoyment with 50 seasonal highlights from the BILLA Genusswelt
The BILLA Genusswelt range includes over 100 products all year round - including delicacies from Austria and international specialities. Around 50 delicacies will be added to the product range for Easter. Special new products include Florentiner, Bergbauern Heumilchkäse Heublumen, Crema Himbeer Balsamicocreme, Pane Guttiau, suckling pig ham and Styrian prosciutto.
