Press Release 5th April 2024

Felber bakes for BILLA: Organic Kaiser loaf available in BILLA and BILLA PLUS stores in Vienna

BILLA is delighted to announce a new partnership in the Austrian capital. Together with the traditional bakery Felber, a new bread is being brought exclusively to the BILLA and BILLA PLUS bakery shops in Vienna - a bread that lives up to its name and craftsmanship that you can taste!

From left to right: Doris Felber (founder and managing director of the bakery) and Eric Scharnitz (BILLA sales director) are delighted with the new partnership.

From left to right: Doris Felber (founder and managing director of the bakery) and Eric Scharnitz (BILLA sales director) are delighted with the new partnership. / Copyright: © BILLA AG / Robert Harson, Abdruck zu redaktionellen Zwecken honorarfrei., Reproduction for PR purposes free of charge

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The so-called "Bio-Kaiserlaib" is freshly and carefully moulded and baked by hand every day at the bakery's own production site in Vienna-Donaustadt. High-quality organic flours from Lower Austria and Burgenland are used. The mixed wheat bread with natural sourdough is made entirely without additives or baking agents and stays fresh, fluffy and moist for a particularly long time. The organic Kaiser loaf gets its tender crust from double baking.

Eric Scharnitz, BILLA Sales Director: "Around 2,800 regional and local producers supply BILLA and BILLA PLUS stores throughout Austria with around 25,000 products. In Vienna, we rely on partnerships with over 420 suppliers from all districts. We are delighted that this now includes the traditional Felber bakery. And that we can offer our customers such a wholesome, high-quality bread with the new organic Kaiser loaf."

Founder and Managing Director of the bakery, Doris Felber: "The Felber bakery is proud to be able to inspire even more customers with Felber bread every day with the organic Kaiser loaf through BILLA. The Felber bakes itself and now also for BILLA and BILLA PLUS in Vienna."