BILLA is constantly working to offer a diverse range of products for all customers. A key pillar of this is the purely plant-based product range, which the food retailer has expanded extensively in recent years, both in its stores and in the online shop. BILLA PFLANZILLA, the flagship project of the plant-based strategy, was the first purely plant-based store of a traditional food retailer in Europe to open in the heart of Vienna in September 2022.
Since then, BILLA PFLANZILLA has not only been the first port of call for purely plant-based shopping, but also a platform for plant-based enjoyment. With today's visit by bestselling author Ella Mills, who has dedicated herself entirely to plant-based enjoyment, BILLA PFLANZILLA is once again living up to its reputation. As part of a meet-and-greet, pre-registered participants were able to meet Ella Mills in person, taste her products and have her books signed by the British author. Her new book "Healthy Made Simple" is available for purchase at BILLA PFLANZILLA alongside her other books.
BILLA was the first food retailer to bring Ella Mills products to stores in Austria two years ago. Deliciously Ella Nutty Granola, Deliciously Ella Raisin Oat Bar and Deliciously Ella Peanut Oat Bar are available at BILLA PLUS, BILLA PFLANZILLA, in the BILLA online shop and in selected BILLA stores. The product range is now being expanded to include the plant-based product innovation "Deliciously Ella Low Sugar Granola".
Ella Mills, bestselling author and founder of "Deliciously Ella": "Our goal at Deliciously Ella is to help more people eat more plants, more often. That's why we're delighted to be working with BILLA to make natural, plant-based foods more accessible and expand our range in Austria."
