"BI HOME has always stood for high-quality household products in the entry-level price segment - a promise that has been reinforced with the relaunch. The wide range of cleaning, laundry, paper and household products offers the perfect solution for every task - from powerful cleaning products to heavenly-scented air fresheners," says Michaela Mülleder, BIPA Head of Marketing & Own Brand Strategy and Communication, about the relaunch of BI HOME.
Between aesthetics and information: the combination of advertising line and packaging design
BIPA's passion for first-class household products is reflected in both the new advertising line and the innovative packaging design of BI HOME. While the advertising line emphasizes the brand's expertise and promises great value for money, the packaging design serves as a direct mouthpiece for the unique selling points of each product. In this way, not only are the product features described, but the design itself makes them tangible.
BI HOME LIVING for a feel-good ambience at home
BI HOME is complemented by the sub-brand BI HOME Living, whose products have also been upgraded with stylish new packaging. The BI HOME Living range offers a diverse selection of scented candles and tea lights in two sizes, complemented by air fresheners and room fragrances. The limited editions are a particular highlight, including the BI HOME LIVING Citronella candle, which creates a refreshing atmosphere.
"For us, the relaunch of BI HOME is more than just a change in the external appearance of the products. With the new packaging design and the revised advertising line, we not only want to impress our customers, but also inspire them. Together with BI HOME Living, BI HOME is not only a product range but also an experience that embodies freshness, quality and style and enriches our customers' homes," says Michaela Mülleder, Head of Marketing & Own Brand Strategy and Communication at BIPA.
Products
BI HOME ToPa Moist Cashmere 60 sheets € 1,59
BI HOME ToPa Moist Sensitive 60 sheets € 1,59
BI HOME ToPa Almond Oil & Shea Butter 60 sheets € 1,59
BI HOME ToPa Moist Aloe Vera 60 sheets € 1,59
BI HOME ToPa Box 4-ply Peony 100 sheets € 1,79
BI HOME ToPa Box 4-layered Feel-good fragrance 100 sheets € 1,79
BI HOME Glass cleaner 750 ml € 1.59
BI HOME kitchen soda cleaner 750 ml € 1.89
BI HOME Heavy-duty detergent Universal 30 WG € 4.99
BI HOME Color detergent 30 WG € 4.99
BI HOME Sensitive detergent 30 WG € 4.99
