Press Release 5th August 2024

A treat for four-legged friends: premium pralines for dogs available at BILLA PLUS

BILLA offers its customers a colourful variety of fresh and high-quality products for their daily needs. There is also a wide range of pet food for our animal companions. The range at BILLA PLUS has recently added an animal-friendly novelty: ALTO Petfood dog pralines are a purely natural product made from veal, are produced in Austria and are available in a 25-piece pack. Packaged in an elegant box, they are the ideal gift for your favourite four-legged friend.

Two women sitting in front of a store with three dogs, each holding a book about dogs. One woman holds two small dogs, while the other sits next to a larger dog. They are smiling and appear to be promoting the book.

ALTO Petfood dog pralines are now available at BILLA PLUS. / Copyright: © BILLA AG / Robert Harson, Abdruck zu redaktionellen Zwecken honorarfrei, Reproduction for PR purposes free of charge

Download

At a glance

BILLA PLUS expands range with premium treats for four-legged favourites
ALTO Petfood dog pralines are made from 100% veal, without additives or sugar, and are suitable for dogs of all ages
Packaged in an elegant gift box with a praline insert, they make a great gift for dog owners.

Markus Kuntke, Head of Trend and Innovation at REWE International AG: "Since the sales launch, the pralines for dogs have been very well received by our customers. With these unique premium treats, we are also expanding our range in the pet segment at the highest quality level. I am delighted that we can now cover another area and also bring joy to the four-legged friends who are our loyal companions in everyday life and give us so many moments of happiness."

Made from 100 % veal - produced in Austria

ALTO Petfood dog pralines are a purely natural product and are made from 100% calf muscle meat. Made in Austria without additives or preservatives and grain-free, the pralines undergo the highest quality tests in accordance with the IFS certification standard. The pralines are ideal for dogs of all ages. Packaged in an elegant gift box with a praline insert, the 25-piece packaging makes a great gift for special occasions and is sure to bring joy to proud dog owners.