Press Release 13th August 2024

NEW: Limited summer special edition OXXENKRACHERL pineapple

This is what summer tastes like. With its exotic, fruity pineapple flavor, the limited special edition promises the perfect refreshment for hot summer days. OXXENKRACHERL Ananas is now available in all Austrian PENNY stores for €0.49 - only while stocks last.

You can now find the OXXENKRACHERL summer edition in all PENNY stores!

You can now find the OXXENKRACHERL summer edition in all PENNY stores! / Copyright: PENNY, Reproduction for PR purposes free of charge

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PENNY's own brand OXXENKRACHERL has been a success story since 2011. The popular energy drink is a bestseller and a permanent fixture in every store. With invigorating caffeine, taurine and vitamins, this small can provides energy and refreshment. In addition to changing limited editions, the OXXENKRACHERL range includes the perennial favorites "Regular", "Zero Calories" and the fruity "Strawberry Lime" variety listed in 2024.

The OXXENKRACHERL pineapple special edition is the perfect companion for the summer. Whether at a relaxed picnic in the park, at a barbecue with friends or as a tangy souvenir for a trip to the lake - this energy drink seduces the senses and provides a refreshing cool-down on hot days.

"The new OXXENKRACHERL pineapple special edition brings vacation feelings home. Light, fruity refreshments are particularly popular in summer. That's why we've developed this limited edition, which is perfect for the warm season," says Kai Pataky, Managing Director of PENNY.

The limited pineapple edition is only available for a short time and while stocks last in all PENNY stores. More information can be found at www.penny.at