Press Release 30th September 2024

BILLA launches Sacherwürfel campaign for women suffering from cancer

BILLA is taking on social responsibility and is helping where help is needed with various initiatives and fundraising campaigns. As part of a new sales campaign, all BILLA PLUS stores throughout Austria will be offering handmade Sacher cubes for EUR 2.99 from October 3 to 20, 2024, with part of the proceeds going to the “feel again” association. This supports women suffering from cancer with free feel-good mornings, which include personal make-up coaching and the opportunity for a photo shoot.

A smiling person in a black chef's uniform holds a small chocolate with a red square on top. Cooking utensils hang on the wall in the background, and there is a colorful, blurred display.

Eva-Maria Kaiser (Managing Director of BILLA PLUS Marktkonditorei) with the special cubes that generate donations when you shop. / Copyright: © BILLA AG / Robert Harson - Abdruck zu redaktionellen Zwecken honorarfrei, Reproduction for PR purposes free of charge

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At a glance

From October 3 to 20, 2024, BILLA PLUS markets across Austria will feature Sacher cubes, with part of the proceeds benefiting the organization "feel again"
"feel again" supports women with cancer by offering free wellness days that include makeup coaching and a photoshoot

Harald Mießner, BILLA Board Member: “Providing uncomplicated and prompt assistance is very close to our hearts at BILLA. With the ‘feel again’ organization, we have found partners who support women with cancer with empathy, sensitivity, and kindness, helping them feel better about themselves. We are pleased to contribute to this important initiative.”

"feel again": Makeup courses for women with cancer

In September 2018, makeup artist Catharina Flieger and photographer Birgit Machtinger held the first free makeup course with a photoshoot for women with cancer in Eisenstadt. Since then, wellness mornings have been held monthly in Burgenland, Lower Austria, Vienna, Upper Austria, and Styria. During these events, participants learn how to conceal external side effects of chemotherapy, such as skin changes or the loss of eyelashes and eyebrows. They also have the opportunity to take free portrait photos. The goal is much more than just applying a bit of color; it is about forgetting worries for a few hours, exchanging experiences, and simply being. The aim of "feel again" is to enhance the self-confidence of women and improve their quality of life. More information can be found at: https://www.feelagain.at/