Press Release 30th September 2024

BILLA launches Sacherwürfel campaign for women suffering from cancer

BILLA is taking on social responsibility and is helping where help is needed with various initiatives and fundraising campaigns. As part of a new sales campaign, all BILLA PLUS stores throughout Austria will be offering handmade Sacher cubes for EUR 2.99 from October 3 to 20, 2024, with part of the proceeds going to the “feel again” association. This supports women suffering from cancer with free feel-good mornings, which include personal make-up coaching and the opportunity for a photo shoot.

Eva-Maria Kaiser (Managing Director of BILLA PLUS Marktkonditorei) with the special cubes that generate donations when you shop.

Eva-Maria Kaiser (Managing Director of BILLA PLUS Marktkonditorei) with the special cubes that generate donations when you shop. / Copyright: © BILLA AG / Robert Harson - Abdruck zu redaktionellen Zwecken honorarfrei, Reproduction for PR purposes free of charge

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Harald Mießner, BILLA Management Board member: “Providing unbureaucratic and rapid assistance is a matter close to our hearts at BILLA. With the 'feel again' association, we have found partners who support women suffering from cancer with empathy, sensitivity and heart and help them to feel better. We are delighted to be able to contribute to this important initiative.”

“feel again": make-up courses for women with cancer

In September 2018, make-up artist Catharina Flieger and photographer Birgit Machtinger organized the first free make-up course and photo shoot for women with cancer in Eisenstadt. Since then, feel-good mornings have been held every month in Burgenland, Lower Austria, Vienna, Upper Austria and Styria. Participants learn how to conceal the external consequences of chemotherapy, such as skin changes or loss of eyelashes and eyebrows. They can then have their portrait photos taken free of charge. It's about much more than a bit of color, it's about forgetting worries for a few hours, exchanging ideas and simply being again. The aim of “feel again” is to boost women's self-confidence and improve their quality of life. All information at: https://www.feelagain.at/