Press Release 26th September 2024

BIPA presents Judith Williams Cosmetics - Glamorous start at the launch event in the BIPA store at Hoher Markt in Vienna

The celebrated cosmetics brand Judith Williams Cosmetics is now available in all BIPA stores throughout Austria. To mark the launch, an exclusive event was held on September 24 at the BIPA store on Hoher Markt. In the presence of Judith Williams, numerous enthusiastic customers had the opportunity to get to know and test selected products and be impressed by the BIPA staff's advisory skills.

A woman in a pink suit stands in a store next to a display of skincare products. She is looking to her right with a smile. Balloons and autumn-themed decorations are visible in the background.

Judith Williams presents Judith Williams Cosmetics in BIPA store at Hoher Markt / Copyright: © Judith Williams - Abdruck zu PR-Zwecken honorarfrei., Reproduction for PR purposes free of charge

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At a glance

Meet & Greet with Judith Williams: Presentation of the innovative cosmetics line
Product offering for every skin type – from the moisturizing HYALURON Active line to the firming COLLAGEN Active series
Judith Williams Cosmetics products are now available in all BIPA stores in Austria

During a get-together with Judith Williams and the BIPA staff, Tuesday afternoon was all about the launch of the popular cosmetics line. For 17 years, Judith Williams Cosmetics has stood for quality and luxury products in skin and hair care, as well as decorative cosmetics. Developed with an international research team and partner universities, the brand represents high-quality products adhering to EU quality standards. Judith Williams combines luxurious care with affordable prices, catering to women of all ages. As an international customer favorite, it boasts a wide product range and is known for natural ingredients and years of skincare expertise. “It is fantastic that my cosmetics line, Judith Williams Cosmetics, is now available at BIPA throughout Austria. Our products are designed to deliver visible results for every skin type while meeting the highest quality standards. I am convinced that our partnership with BIPA will make it easier for customers to access effective beauty solutions,” says Judith Williams about the launch.

BIPA Managing Director Markus Geyer is also excited about the collaboration: “Judith Williams stands for excellence and innovation in the beauty sector. With the Judith Williams Cosmetics brand, we are expanding our extensive BIPA range to include a high-quality cosmetics line that addresses our customers' individual wishes and skin needs. We are pleased to offer Judith Williams Cosmetics to our customers across Austria from now on.”

BIPA lists a comprehensive range of products for every skin type

The Judith Williams Cosmetics range at BIPA includes highly effective products for various skin types, featuring popular lines such as Hyaluron Active, Collagen Active, Rose, and Magic Wonder, each specifically tailored to different skin needs. The combination of intensive research, high-quality ingredients, and a sustainable development approach makes Judith Williams Cosmetics a unique addition to the BIPA beauty range.

Beauty range from Judith Williams Cosmetics at BIPA:

HYALURON Active: Moisture and plumping for all skin types, especially dry skin – eye care, moisture serum, night and day cream, active ingredient elixir.
KOLLAGEN Active: Firmness and tightening for mature skin – intensive serum, lifting eye cream, day and night cream.
ROSE line: Radiance and soothing for stressed skin – serum concentrate, intensively caring day cream, intensive eye cream.
MAGIC WONDER: Perfection and care for every skin type and tone – eye balm and wonder balm.

These products are now available in all BIPA stores and online at www.bipa.at.