Press Release 19th September 2024

Cheers with cult factor: BILLA now offers a Seiler & Speer lager beer!

In its new campaign, BILLA is bringing everyone together with the musical duo Seiler & Speer. Now the right refreshment is also provided, because customers can now find a very special beer on the BILLA shelves: Seiler & Speer lager beer. The light lager beer with 5% by volume is brewed exclusively for BILLA and is also a visual eye-catcher thanks to its unique design. And its taste is certainly Seiler & Speer-approved! It is available as a 0.5 liter can (for 1.19 euros) individually or in 6 or 24-pack trays in all BILLA and BILLA PLUS stores throughout Austria.

Following the BILLA campaign launch with Seiler & Speer, the well-known Austropop duo now presents the first Seiler & Speer lager beer.

Following the BILLA campaign launch with Seiler & Speer, the well-known Austropop duo now presents the first Seiler & Speer lager beer. / Copyright: © Gerhard Schmolke, Reproduction for PR purposes free of charge

Download

BILLA Management Board member Erich Szuchy: “We have received great feedback on the new BILLA campaign and our cooperation with the music duo Seiler & Speer. With the exclusive lager beer, we are now looking forward to toasting this success together with our customers. Cheers to life!”

Christopher Seiler and Bernhard Speer: “The first beer with our faces on it - that's a real gem! We think it's really cool that our lager is now available in all BILLA and BILLA PLUS stores and hope that people will enjoy it together and have a great time.”

Take part now and win a “Meet & Greet” and a year's supply of beer

From September 12 through October 24, BILLA customers can take part in the competition using the QR code on the 6-pack tray or at billa.at/seilerundspeer. You can win exclusive fan packages with merchandise items or concert tickets for the concert at Vienna's Ernst Happel Stadium 2025. The main prize is 2x VIP concert tickets plus a “Meet & Greet” with Seiler & Speer and two years' supply of Seiler & Speer beer.

More information at: billa.at/seilerundspeer