Press Release 19th September 2024

Cheers with cult factor: BILLA now offers a Seiler & Speer lager beer!

In its new campaign, BILLA is bringing everyone together with the musical duo Seiler & Speer. Now the right refreshment is also provided, because customers can now find a very special beer on the BILLA shelves: Seiler & Speer lager beer. The light lager beer with 5% by volume is brewed exclusively for BILLA and is also a visual eye-catcher thanks to its unique design. And its taste is certainly Seiler & Speer-approved! It is available as a 0.5 liter can (for 1.19 euros) individually or in 6 or 24-pack trays in all BILLA and BILLA PLUS stores throughout Austria.

A group of people enjoying an outdoor dinner party at dusk. The table is decorated with food and drink, and string lights hang above, creating a warm atmosphere. The people are smiling and engaged in conversation.

Following the BILLA campaign launch with Seiler & Speer, the well-known Austropop duo now presents the first Seiler & Speer lager beer. / Copyright: © Gerhard Schmolke, Reproduction for PR purposes free of charge

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At a glance

After the campaign launch with Seiler & Speer, the famous Austropop duo is now hitting the BILLA shelves
Visually and tastefully a hit: Seiler & Speer lager beer is exclusively available in all BILLA and BILLA PLUS markets

BILLA Board Member Erich Szuchy: “We have received fantastic feedback on the new BILLA campaign and our collaboration with the musician duo Seiler & Speer. With the exclusive lager beer, we are excited to celebrate this success together with our customers. Cheers to life!”

Christopher Seiler and Bernhard Speer: “The first beer with our face on it – that’s no small feat! We think it’s really cool that we are now available in all BILLA and BILLA PLUS markets and hope that people enjoy it together and have a great time.”

Join now and win a “Meet & Greet” and a year’s supply of beer

From September 12 to October 24, BILLA customers have the opportunity to participate in the giveaway by using the QR code on the 6-pack or by visiting billa.at/seilerundspeer. Prizes include exclusive fan packages with merchandise items or concert tickets for the concert at the Ernst Happel Stadium in Vienna in 2025. The grand prize consists of 2 VIP concert tickets plus a “Meet & Greet” with Seiler & Speer, as well as two year’s supplies of Seiler & Speer beer.

For more information, visit: billa.at/seilerundspeer