Two years of BILLA PFLANZILLA: new animal-free cheese, price-reduced 3D salmon fillet and the oat drink is now “o'zapft!”

BILLA PFLANZILLA is not only the flagship project of BILLA's plant-based strategy, but also the central point of contact for plant-based enjoyment. Europe's first purely plant-based store of a traditional food retailer is celebrating its second anniversary in Vienna's Mariahilfer Straße. Customers will find over 3,000 purely plant-based products to discover and enjoy.