Press Release 28th October 2024

BILLA sticker collection campaign only runs for a few more days!

Austria has been in collecting fever since September! In the BILLA sticker album ‘We explore the forest’, you can follow Billi's great adventure journey through the green thicket and immerse yourself in the flora and fauna that live there. Hundreds of thousands of albums and millions of stickers have been in circulation since the launch. Now the collection campaign is reaching its climax: until the end of October, customers have the opportunity to receive a free sticker pack containing five stickers for every €10 spent at BILLA, BILLA PLUS and in the BILLA online shop to complete their sticker album.

Birgit Kollek (Head of WIENXTRA-Kinderinfo; 2nd from left), Hamed Mohseni (BILLA Sales Director in Vienna), Vucko Schüchner (Managing Director of WIENXTRA-Kinderinfo) and Alexander Poropatits-Anderl (BILLA Sales Manager) with the participants of the sticker exchange.

Birgit Kollek (Head of WIENXTRA-Kinderinfo; 2nd from left), Hamed Mohseni (BILLA Sales Director in Vienna), Vucko Schüchner (Managing Director of WIENXTRA-Kinderinfo) and Alexander Poropatits-Anderl (BILLA Sales Manager) with the participants of the sticker exchange. / Copyright: © BILLA AG / Robert Harson - Abdruck zu redaktionellen Zwecken honorarfrei, Reproduction for PR purposes free of charge

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Collect and swap together: Hundreds of participants at sticker swap meet

Due to the great popularity of the sticker collection campaign, a swap meet was held over three days at the WIENXTRA children's information centre in the MuseumsQuartier in Vienna. Hundreds of children and families took the opportunity to complete their albums by swapping stickers. In addition to a large number of free stickers, BILLA also gave the children on site 500 ‘Spürnasenbeuteln’ bags including a research booklet, collection box and coloured pencils. Fruit, nuts and juices were also provided free of charge.

Hamed Mohseni, BILLA Sales Director in Vienna, also attended the big swap event: ‘Our BILLA sticker album is a complete success. With this lovingly designed book, we have managed to communicate the forest habitat in a child-friendly and exciting way. Hundreds of thousands of children have enthusiastically followed Billi's adventures and diligently collected stickers. Thanks to the exchange programme, many were able to successfully complete their scrapbooks. Stay tuned, the next collection campaign at BILLA is sure to follow!’