Press Release 8th November 2024

BILLA brings the ‘ Echte Kärntner Bodenhaltungs-Ei’ to the shelves

With the ‘Echte Kärntner Bodenhaltungs-Ei’, BILLA and BILLA PLUS are expanding their range with a regionally produced product that is produced entirely in Carinthia, from the rearing of the chicks to the packaging of the eggs.

From left to right: Kurt Aschbacher (BILLA Sales Director Carinthia and East Tyrol), Edelbert Schmelzer (BILLA Sales Manager), Dieter Obereder (Chairman of the Carinthian Poultry Industry), Astrid Brunner (1st Vice President of the Carinthian Chamber of Agriculture), Stefanie Ofner (Member of Parliament), Stefan Wakonig (Managing Director of Eierring Herzogstuhl), Daniel Marktl (farmer, producer Carinthia). Vice President of the Carinthian Chamber of Agriculture), Stefanie Ofner (Member of Parliament), Stefan Wakonig (Managing Director of Eierring Herzogstuhl), Daniel Marktl (farmer, producer of Carinthian barn eggs) and Sabine Ratz (REWE Regional Scout).

From left to right: Kurt Aschbacher (BILLA Sales Director Carinthia and East Tyrol), Edelbert Schmelzer (BILLA Sales Manager), Dieter Obereder (Chairman of the Carinthian Poultry Industry), Astrid Brunner (1st Vice President of the Carinthian Chamber of Agriculture), Stefanie Ofner (Member of Parliament), Stefan Wakonig (Managing Director of Eierring Herzogstuhl), Daniel Marktl (farmer, producer Carinthia). Vice President of the Carinthian Chamber of Agriculture), Stefanie Ofner (Member of Parliament), Stefan Wakonig (Managing Director of Eierring Herzogstuhl), Daniel Marktl (farmer, producer of Carinthian barn eggs) and Sabine Ratz (REWE Regional Scout). / Copyright: © BILLA AG/psb-media, Reproduction for PR purposes free of charge

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From the very first day of life, the chicks are cared for on a Carinthian rearing farm, where they grow into young hens. From the 19th week onwards, the hens begin to lay eggs on Carinthian floor farms. They are fed with products from the compound feed factory ‘Unser Lagerhaus WHG - Garant Qualitätsfutter’, which ensures that the entire value chain remains in Carinthia. After the eggs are laid, they are packed at the Carinthian egg packing centre ‘Eierring Herzogstuhl’ and delivered directly to retailers. Even the fertiliser produced is recycled locally.

‘We are proud to offer our customers a product that not only stands for regionality, but also for sustainability. Thanks to the complete value chain in Carinthia, we not only create transparency, but also trust - our customers know exactly where their eggs come from and how they were produced,’ explains Kurt Aschbacher, BILLA Sales Director in Carinthia and East Tyrol.

Strengthening the regional economy

The ‘’Echte Kärntner Bio-Ei‘’ was successfully launched in April 2024. Now comes the ‘’Echte Kärntner Bodenhaltungs-Ei‘’, which further strengthens the product range of regional and sustainably produced food at BILLA and BILLA PLUS in Carinthia. The joint project makes an important contribution to regional value creation and security of supply and is also characterised by an optimal ecological balance.

Astrid Brunner, 1st Vice President of the Carinthian Chamber of Agriculture, emphasises: ‘With the “Echte Kärntner Bodenhaltungs-Ei”, we are sending a strong signal for regional circular economy and sustainability. The close cooperation between local businesses not only strengthens value creation in Carinthia, but also offers people a product that stands for quality and short transport routes.’ Dieter Obereder, Chairman of the Carinthian Poultry Industry, adds: ‘This project shows what is possible when regional players work together. From the chick to the finished egg, everything stays in Carinthia - that is unique and a real added value for consumers who want to know exactly where their food comes from.’