Press Release 26th November 2024

Kick-off for Austria-wide BILLA donation campaign ‘A donation that feeds you’

Poverty in Austria - a challenge that affects us all. According to EU-SILC 2023*, more than 1.5 million people in Austria are affected by poverty, more than 350,000 of whom are children and young people under the age of 18. Single parents, pensioners on minimum pensions, single earners and people in precarious employment in particular are increasingly facing financial hardship and are dependent on food donations and food banks. The Christmas period often exacerbates this situation. BILLA is committed to taking action here and is therefore repeating the successful ‘A donation that feeds you’ donation campaign in cooperation with the Austrian Red Cross's Team Austria food banks and Hitradio Ö3.

(f.l.t.r.): Robert Nagele (BILLA Board Member), Eva Kimmes (Corporate Cooperations and Events of the Austrian Red Cross), Manfred Kumer (Head of the Philanthropy and Corporate Cooperations Department at the Austrian Red Cross) and BILLA Store Manager Nermina Mlivo are delighted about the resumption of the Austria-wide BILLA donation campaign ‘A donation that fills you up’

(f.l.t.r.): Robert Nagele (BILLA Board Member), Eva Kimmes (Corporate Cooperations and Events of the Austrian Red Cross), Manfred Kumer (Head of the Philanthropy and Corporate Cooperations Department at the Austrian Red Cross) and BILLA Store Manager Nermina Mlivo are delighted about the resumption of the Austria-wide BILLA donation campaign ‘A donation that fills you up’ / Copyright: © BILLA AG / Robert Harson, Reproduction for PR purposes free of charge

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Donate now at the BILLA checkout and do good

From now until 31 December, customers can donate amounts of five or ten euros directly at the checkout or via QR code in all BILLA and BILLA PLUS stores as well as at BILLA merchants. The donated amount will be passed on to families in need in Austria in the form of basic foodstuffs and hygiene products. In addition, BILLA will top up the amount collected to increase the impact of the campaign.

Robert Nagele, BILLA Management Board member: ‘Christmas is a time of solidarity, and social commitment is particularly close to our hearts at BILLA. That's why we're launching our Austria-wide donation campaign again this year and are delighted to be able to help where support is urgently needed together with our customers. With the simple option of donating directly at the checkout or using a QR code, we want to make it as easy as possible to do something good. We would like to thank everyone who supports this campaign - we will be increasing the amount collected again this year.’

*Source Statistik Austria at Armut - STATISTIK AUSTRIA - Die Informationsmanager