Press Release 26th November 2024

Kick-off for Austria-wide BILLA donation campaign ‘A donation that feeds you’

Poverty in Austria - a challenge that affects us all. According to EU-SILC 2023*, more than 1.5 million people in Austria are affected by poverty, more than 350,000 of whom are children and young people under the age of 18. Single parents, pensioners on minimum pensions, single earners and people in precarious employment in particular are increasingly facing financial hardship and are dependent on food donations and food banks. The Christmas period often exacerbates this situation. BILLA is committed to taking action here and is therefore repeating the successful ‘A donation that feeds you’ donation campaign in cooperation with the Austrian Red Cross's Team Austria food banks and Hitradio Ö3.

Four people stand in a grocery store aisle holding food packages, posing beside a donation display. The shelves are stocked with various juices and food products.

(f.l.t.r.): Robert Nagele (BILLA Board Member), Eva Kimmes (Corporate Cooperations and Events of the Austrian Red Cross), Manfred Kumer (Head of the Philanthropy and Corporate Cooperations Department at the Austrian Red Cross) and BILLA Store Manager Nermina Mlivo are delighted about the resumption of the Austria-wide BILLA donation campaign ‘A donation that fills you up’ / Copyright: © BILLA AG / Robert Harson, Reproduction for PR purposes free of charge

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At a glance

BILLA once again takes a stand against poverty and repeats the successful Christmas donation campaign from last year
Customers can donate five or ten euros at the checkout in all BILLA and BILLA PLUS stores as well as with BILLA retailers until December 31 for families in need
Donations will be used to provide staple foods and hygiene products
BILLA will top up the collected donation amount to support the Team Österreich Tafel of the Austrian Red Cross and Hitradio Ö3

Donate now at the BILLA checkout and do good

From now until December 31, customers can donate amounts of five or ten euros directly at the checkout or via QR code in all BILLA and BILLA PLUS stores as well as with BILLA retailers. The total donation amount will be provided in the form of staple foods and hygiene products to families in need in Austria. Additionally, BILLA will top up the collected amount to amplify the impact of the initiative.

Robert Nagele, BILLA Board Member: “Christmas is a time of solidarity, and social engagement is particularly close to our hearts at BILLA. That’s why we are once again launching our nationwide donation campaign this year and are happy to help, together with our customers, where support is urgently needed. With the simple option to donate directly at the checkout or via QR code, we want to make it as easy as possible to do something good. Our heartfelt thanks go to everyone who supports this initiative – once again this year, we will top up the collected amount.”

*Source: Statistics Austria at Poverty - STATISTIK AUSTRIA - The Information Manager