Press Release 18th November 2024

Organic edamame from Ja! Natürlich is ‘Organic Product of the Year 2025’ - Four other products make the shortlist

New star in organic heaven: The protein-rich, frozen Ja! Natürlich organic edamame were honoured by Messe Wieselburg and BIORAMA as ‘Organic Product of the Year 2025’! The annual award, presented by an independent jury of experts, recognises the brand's commitment to the highest organic quality and sustainable production standards. With four other organic products - miso paste, soup vegetables, Alpine herb salami and snack mix - Ja! Natürlich also made the shortlist in its 30th anniversary year.

Klaudia Atzmüller, Managing Director of Ja! Natürlich: ‘With the Ja! Natürlich organic edamame, we have our finger on the pulse.’

Klaudia Atzmüller, Managing Director of Ja! Natürlich: ‘With the Ja! Natürlich organic edamame, we have our finger on the pulse.’ / Copyright: © Christian Dusek - Abbilung für redaktionelle Zwecken honorarfrei, Reproduction for PR purposes free of charge

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Award-winning: Ja! Natürlich organic edamame, frozen

The Ja! Natürlich organic edamame, cultivated in the southern Weinviertel region, impressed the jury with its authentic flavour, gentle processing and environmentally friendly packaging. The organic soya beans are grown in accordance with strict EU organic regulations, without the use of synthetic chemical pesticides and guaranteed GMO-free. Freshly harvested and immediately frozen, the flavour is preserved and the edamame retain their crunchy consistency. The packaging made from recyclable paper with a 30-year design by artist Nanna Prieler emphasises the spirit of Austria's oldest organic brand. ‘The award for our organic edamame as ‘Organic Product of the Year’ is a great honour for us. Our aim is to keep setting new standards in organic farming with innovative products,’ says Andreas Steidl, Managing Director of Ja! Natürlich. ‘We see that our customers are increasingly looking for products that are easy to prepare and yet fresh, organic and regional,’ adds Klaudia Atzmüller, Managing Director of Ja! Natürlich. ‘With the Ja! Natürlich organic edamame, we have our finger on the pulse.’

Shortlist placings for miso paste, soup vegetables, Alpine herb salami and snack mix

Ja! Natürlich organic soup vegetables: The organic soup vegetables in a jar combine Austrian freshness with practical handling. It consists exclusively of regional organic vegetables, is pre-cut and preserved with salt. Ideal for quickly refining soups and sauces, it offers an unadulterated flavour and saves valuable time in the kitchen.

Ja! Natürlich organic miso paste: The miso paste impresses with its full-bodied, savoury taste and its versatile uses in soups, sauces and marinades. It is fermented using traditional methods and is 100% plant-based - perfect for creative and healthy dishes in the modern kitchen.

Ja! Natürlich organic Alpine herb salami: This spicy speciality, made from Austrian organic straw pork and coated with an aromatic Alpine herb coating, brings a piece of local organic culinary culture to your plate. Perfect for a snack or as a highlight on a delicatessen platter, it combines high-quality enjoyment with the special flavour of Alpine herbs.

Ja! Natürlich organic snack mix: The protein- and fibre-rich snack mix combines pumpkin seeds, soya beans, chickpeas and apple crisps in a balanced mix of sweet and savoury flavours. Purely plant-based and 100% Austrian, it offers a tasty and nutritious snack for on the go or at home.