Saving on drugstore purchases: 67 per cent of Austrians opt for private labels - also due to their high quality

In economically challenging times, consumers in Austria are increasingly looking for ways to save money when shopping at drugstores. In addition to comparing prices and taking advantage of offers (49%), 44 per cent of Austrians are increasingly turning to private labels. However, it is not only the price (67%) that plays a role - over half (56%) are convinced of the quality of private labels, and almost as many (47%) have already had positive experiences with private labels. These are the findings of a representative survey of 1,000 people conducted by the Austrian drugstore chain BIPA.