Press Release 10th December 2024

30 years of BILLA Corso - 30 years of fine shopping and enjoyment

BILLA Corso is celebrating its 30th anniversary this year. Since the opening of the first BILLA Corso store in Vienna, the concept has not only established itself as a popular destination for indulgence and fine shopping, but has also been continuously developed. In addition, new BILLA Corso locations have been added over the years: six in Vienna and one each at Vienna-Schwechat Airport, Jakominiplatz in Graz and Griesgasse in Salzburg. Next year, Linz can look forward to the first BILLA Corso store in Upper Austria. From March, it will offer the people of Linz a completely new shopping experience on around 1,500 square metres.

A modern wine cellar with shelves filled with various wine bottles, neatly organized. The space features a central metal wine cabinet and a patterned tile floor. The lighting is dim, creating an elegant ambiance.

Interior view of BILLA Corso store in Vienna's Sieveringer Strasse / Copyright: © BILLA AG, Reproduction for PR purposes free of charge

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At a glance

From flagship to gourmet concept: ten BILLA Corso markets offer exclusive delicacies, high-quality dishes, fine wines, and more
New BILLA Corso market to open in March 2025 in Linz, Upper Austria
BILLA Corso locations at Opernring and Schottentor have been enriching Vienna's city center for a year
BILLA Genusswelt assortment brings festive feelings: new products also available in all BILLA PLUS and selected BILLA markets

Marcel Haraszti, Board Member of REWE International AG: “For three decades, BILLA Corso has represented far more than just traditional shopping – it is a place where extraordinary moments of enjoyment, exclusive specialties, and culinary inspiration come together. In our now ten BILLA Corso markets, we strive to surprise our customers with a carefully curated selection of delicacies from around the world, unique in their variety and quality. Additionally, we offer wines from local and international winemakers, as well as a large selection of fresh convenience items and restaurant-quality dishes. I am excited that we will be bringing this concept to Upper Austria for the first time in just a few months.”

A year of enjoyment opposite the Vienna State Opera and at Schottentor

The BILLA Corso markets opened a year ago at Opernring and Schottentor have quickly developed into culinary hotspots in the heart of Vienna. The location at Opernring, directly across from the Vienna State Opera, offers an exclusive selection of regional and international specialties on 720 m², a "Hot Bar" with freshly prepared meals, a comprehensive selection of wines and spirits, and an in-house patisserie. Currently, during the pre-Christmas season, the location is particularly popular: the expanded assortment includes sweets and Christmas treats from around the world as well as elegantly stocked gift baskets, which are individually assembled by the staff. The historic ambiance of the Heinrichhof makes a visit to the market a unique experience.

After a year, the BILLA Corso in Palais Ephrussi on Schottengasse has established itself as a hotspot for professionals and students alike. On 265 m² of sales space, customers can find a wide selection of "to go" specialties such as burgers, poke bowls, and wok dishes – many of which are plant-based, as per customer requests. The intricately restored Hansen stucco ceiling makes shopping here a journey through Vienna's history.

Festive anticipation with BILLA Genusswelt

What cannot be missed in the BILLA Corso markets is the BILLA Genusswelt private label, which offers a distinguished selection not only for holidays and special occasions but throughout the year. Among the approximately 150 items, there are local specialties and international delicacies at affordable prices. New products this year include: “sous vide” venison goulash, chestnut cream soup, pumpkin Girasoli, raspberry chocolate, speculoos tiramisu, as well as the tea variety “Italian Lemon.” All products from BILLA Genusswelt are also available in all BILLA PLUS and selected BILLA markets across Austria.