Press Release 12th December 2024

Sustainability pays off: Greenpeace names BILLA PLUS ‘Supermarket of the Year 2024’

BILLA PLUS is ‘Supermarket of the Year’ again! BILLA PLUS once again impressed the Greenpeace experts with the most sustainable product range in the Austrian food retail sector and achieved the best ranking of all retailers in eight Greenpeace market checks over the course of the year.

Two people standing in a supermarket holding a sign that reads, "Greenpeace Marktcheck Supermarkt des Jahres 2024 BILLA PLUS." They are smiling, surrounded by fruits and vegetables.

(from left to right): Susanne Winter, Deputy Managing Director at Greenpeace in Austria, and Marcel Haraszti, CEO of REWE International AG, are delighted about BILLA PLUS being named ‘Supermarket of the Year’. / Copyright: © BILLA AG / Robert Harson, Reproduction for PR purposes free of charge

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At a glance

After eight market checks, BILLA PLUS once again emerges as the year-round winner for the most sustainable range in Austrian food retail
Wins points for animal welfare pork, plant-based brunch variety as well as nut nougat spreads and ketchup - further top rankings thanks to a wide organic selection
BILLA PLUS has the largest range of fresh meat with more animal welfare

BILLA PLUS came top in the categories of animal welfare fresh pork, plant-based breakfast variety, nut nougat spreads and tomato ketchup. The company also achieved top rankings in other categories, particularly due to its wide range of organic products, such as seeds and frozen vegetables.

Marcel Haraszti, CEO of REWE International AG: "This award is not only proof of our customers' high level of satisfaction, but also of our success in continuously expanding our sustainable, climate-friendly product ranges. We are a pioneer in the industry in Austria, particularly in the area of animal welfare and plant-based. Our customers value transparency, sustainability and quality - values that we consistently integrate into our product range and with which we make an important contribution to a responsible lifestyle."

Susanne Winter, Deputy Managing Director of Greenpeace in Austria: "The Greenpeace market check scrutinised eight supermarket product ranges in 2024. Consumers can thus recognise exactly which products on the shelves are produced in an environmentally friendly way and get help with their daily shopping. We congratulate BILLA PLUS on being named ‘Supermarket of the Year’ and will continue to work on making the selection on the shelves even more environmentally friendly in 2025."

BILLA is a pioneer in fresh meat from Austria

More than four years ago, BILLA was the first domestic food retailer to make a clear statement in favour of domestic quality on its shelves: since then, BILLA has offered fresh meat - whether chicken, turkey, pork, beef, veal, game or lamb - exclusively 100% from Austria. With this decision, the food retailer guarantees the highest domestic quality standards when buying meat. In addition, the fresh meat counters in BILLA and BILLA PLUS stores only offer fresh meat in animal welfare quality. Under the organic brand Ja! Natürlich organic brand and the ‘Fair zum Tier!’ seal, the animal welfare range is also constantly being expanded. Thanks to the variety of measures, BILLA PLUS customers can now find the largest animal welfare range in Austria.