Press Release 15th January 2025

Pioneering work: Ja! Natürlich sets new standards with organic oat yoghurt

Once again, Ja! Natürlich shows why the brand has been the organic pioneer in Austria for more than three decades. With the new organic oat yoghurt, Ja! Natürlich has created the first purely plant-based yoghurt based on oats that is completely free from exotic vegetable oils. While other products in the industry use coconut oil, Ja! Natürlich proves that it can be done without - with Austrian organic oats and without compromising on consistency, quality or flavour.

A rustic wooden table displays a cup labeled "Bio Hafer Natur" placed next to a glass bottle of oat milk. A small wooden slab holds a decorative sprig of oats, with a red cloth partially underneath. A textured wall serves as the background.

Ja! Natürlich organic oat yoghurt and organic oat drink / Copyright: © Ja! Natürlich, Reproduction for PR purposes free of charge

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Organic quality that thinks ahead

"With the new Ja! Natürlich organic oat yoghurt, we are taking the next step in the development of plant-based organic products. Our aim was to create a purely plant-based yoghurt that does not require exotic vegetable oils such as coconut oil and meets the highest organic standards. The result is a product that not only tastes good, but also impresses in terms of sustainability," explains Klaudia Atzmüller, Managing Director of Ja! Natürlich. The oats used come from controlled organic cultivation in Austria. The regional origin ensures short transport routes and an improved carbon footprint.

Key facts at a glance:

Purely plant-based - perfect for vegan and plant-based diets
No added sugar - pure flavour without artificial sweeteners
100% Austrian organic oats - short transport routes and the highest quality
No exotic vegetable oils - a sustainable approach that goes beyond the end of the plate

Whether on its own, as a base for creative muesli creations or as a plant-based ingredient in the kitchen - Ja! Natürlich Hafer Natur 400g offers countless possibilities for conscious connoisseurs. After years of development work, Ja! Natürlich Hafer Natur 400g is now available at BILLA and BILLA PLUS throughout Austria for 1.65 euros.