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Press Release 9th April 2025

Easter with flavour: PENNY makes premium indulgence affordable

For many people, Easter means a lavishly laid breakfast table and meeting up with their favourite people to spend time together. It's the little rituals that make these days so special: the first bite into a melt-in-the-mouth chocolate bunny, the smell of fresh pastries, the first sip of cappuccino from your favourite cup. It is precisely these special indulgent experiences that are at the centre of PENNY's BEST MOMENTS products. This not only means premium enjoyment that is affordable for everyone, but also precious moments in life that will remain in your memory.

A bowl of assorted chocolates and cookies placed on a blue plate, accompanied by a small cup of espresso. Decorative elements include pink and white flowers, light blue eggs, and cherry blossom branches on a beige background.

PENNY BEST MOMENTS biscuit mix / Copyright: © PENNY, Reproduction for PR purposes free of charge

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Following its successful launch last year, PENNY's premium brand is now returning with new, limited edition specialities for Easter. Whether it's eggnog in an Easter bunny design, truffle salami, desserts in a jar, risotto mixes, French cheese platters or chocolate crunchies - customers can once again look forward to delicious Easter products from the own brand for those very special moments. The limited edition BEST MOMENTS products are now available in all PENNY shops in Austria (while stocks last).

"Food is emotion - especially on special occasions. With BEST MOMENTS, we want to turn these moments into something special. High-quality enjoyment shouldn't be a luxury - at PENNY it's affordable for everyone," says Kai Pataky, Managing Director of PENNY Austria.

Product prices at a glance:

BEST MOMENTS Easter bunny rolls: 1.99 EUR

BEST MOMENTS biscuit mix: 3.99 EUR

BEST MOMENTS cappuccino cups: 1.69 EUR

BEST MOMENTS egg liqueur in Easter bunny design: 4.99 EUR

BEST MOMENT truffle salami: 2.29 EUR

BEST MOMENTS Desserts in a jar: 1.79 EUR

BEST MOMENTS Risotto mix: 0.99 EUR

BEST MOMENTS French cheese platter: 4.99 EUR

BEST MOMENTS Chocolate crunchies: 2.49 EUR

BEST MOMENTS Caviar made from lumpfish roe: 3.99 EUR

More information at penny.at/bestmoments

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