Press Release 24th April 2025

Kombucha can now also be Austrian - Ja! Natürlich launches the first Austrian organic Kombucha based on nettle tea

Organic innovation with a gut feeling: the new Ja! Natürlich Raw Organic Kombucha is the first of its kind in two respects - made from 100% Austrian ingredients and based on local nettle tea. The organic kombucha produced in Austria is now available in two flavours at BILLA and BILLA PLUS.

Two bottles of raw kombucha, one red and one green, are placed on a wooden surface with a green cloth. Accompanied by four lemons, a glass with lemon slices and rosemary, and a small potted plant.

Kombucha can now also be Austrian - Ja! Natürlich launches the first Austrian organic Kombucha based on nettle tea / Copyright: © Ja! Natürlich, Reproduction for PR purposes free of charge

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For over 30 years, Ja! Natürlich has stood for organic pioneering spirit, regionality and top quality. Austria's organic pioneer is now taking the next step and bringing a breath of fresh air to the BILLA and BILLA PLUS drinks shelves with the new Raw Organic Kombucha: the first Kombucha based on nettle tea - made from 100% Austrian organic ingredients and naturally produced in Austria. A drink that sets new standards and paves the way for a completely new category in the organic range: fermented organic soft drinks with real added value.

Two flavours, two characters - something for every taste

Organic Raw Kombucha Classic - mild and refreshing, perfect for Kombucha beginners
Organic Raw Kombucha Dirndl - fruity and tangy with cornelian cherry, a local superfruit with character.

Packaged in an environmentally friendly longneck lightweight glass bottle with a practical screw cap, Kombucha is the ideal companion when travelling. Ja! Natürlich proves once again with the new Raw Organic Kombucha how organic works today: natural, well thought-out and close to people's needs. The drink is in tune with the spirit of the times - for all those who live consciously, enjoy life and prioritise regionality and quality.

Available now for 2.99 euros in the chiller cabinets of BILLA, BILLA PLUS, ADEG and Sutterlüty.