Press Release 23rd May 2025

Barbecue season 2025: New Ja! Naturally grilled tofu with a spicy pepper marinade

Summer is just around the corner, and Ja! Natürlich is providing even more enjoyment on the barbecue grill. With the new barbecue tofu in a spicy pepper marinade, Austria's organic pioneer is expanding its plant-based range - perfect for barbecue lovers who want full flavour and sustainable ingredients.

Barbecue season 2025: New Ja! Naturally grilled tofu with a spicy pepper marinade / Copyright: © Ja! Natürlich, Reproduction for PR purposes free of charge

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"Our new grilled tofu is the perfect addition to the popular Ja! Natürlich tofu range and makes barbecuing even more enjoyable for everyone. The tofu made from 100% Viennese organic soya combines hearty flavour with sustainable quality - ideal for conscious, plant-based enjoyment," says Klaudia Atzmüller, Managing Director of Ja! Natürlich.

Pure enjoyment on the grill:

The new barbecue tofu is already cut into four practical slices and impresses with its savoury organic marinade. Organic soy sauce, aromatic organic pepper and selected organic spices give the smoked tofu its spicy, piquant flavour.

Key facts at a glance:

100% organic soya from Vienna - grown locally and sustainably.
Pure plant-based flavour - ideal for vegan or vegetarian barbecues.
Savoury pepper marinade made from the best organic soy sauce, organic pepper and organic spices.
Now available at BILLA Plus for €2.69 - a must for every barbecue!