Press Release 4th February 2026

FAIRBRUARY 2026: Buy FAIRTRADE products and win shopping vouchers

REWE Group Austria and FAIRTRADE Austria will once again celebrate FAIRBRUARY in February 2026. With around 900 FAIRTRADE-certified branded and own-brand products on the shelves of BILLA, BILLA PLUS, PENNY and ADEG, there is a wide selection of FAIRTRADE-certified products. BIPA also supports the initiative and is helping to raise awareness of fair trade among the general public.

Four people stand together indoors holding a "Fairbruary" sign and smiling. In front of them are two tables filled with a variety of packaged goods and bananas. A poster is visible in the background, and large potted plants are near the windows.

From left to right: Robert Nagele (Member of the Executive Board, BILLA AG), Hartwig Kirner (Managing Director, FAIRTRADE Austria), Johanna Mang (Chairwoman of the Executive Board, FAIRTRADE Austria), Johannes Greller (Managing Director, PENNY Austria) / Copyright: © Christian Dusek, Reproduction for PR purposes free of charge

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At a glance

Around 900 FAIRTRADE products already available at BILLA, BILLA PLUS, BIPA, PENNY and ADEG
The REWE Group's retail companies stock almost 140 FAIRTRADE-certified own-brand items
Fair coffee and chocolate enjoyment: many types of coffee and cocoa for chocolate sold under REWE's own brands (including clever, BILLA, BILLA BIO, Ja! Natürlich and Echt Bio) are FAIRTRADE certified
Competitions in FAIRBRUARY: 3×300 BILLA vouchers and 2×300 PENNY vouchers

"FAIRBRUARY is an important opportunity for us to raise awareness of the FAIRTRADE seal. It stands for better incomes, improved living and working conditions, and more sustainable farming methods in the countries of origin. We are continuously expanding our range of FAIRTRADE products – including our own brand range – and are thus driving development forward," emphasises Robert Nagele, CEO of BILLA AG.

FAIRTRADE firmly anchored in the product range

With its retail companies, the REWE Group is one of the strongest FAIRTRADE partners in Austria and is the market leader in the sale of FAIRTRADE-certified cocoa and chocolate private label products. Around 900 FAIRTRADE products are available in REWE retail stores, almost 140 of which are FAIRTRADE-certified private label products.

Numerous milestones have been set in the 20-year partnership with BILLA. Ja! Natürlich Hochland ground coffee has been FAIRTRADE certified since 2014, with other Ja! Natürlich coffee varieties following suit. The switch to FAIRTRADE cocoa in own-brand chocolate products such as clever, BILLA Bio and Ja! Natürlich was fully implemented in 2024 – FAIRTRADE is thus firmly anchored in the standard range in key product groups.

Hartwig Kirner, Managing Director of FAIRTRADE Austria, emphasises the impact of such steps: "Every year, FAIRBRUARY demonstrates the positive effect of good cooperation with strong retail partners such as BILLA and PENNY. At the same time, we are sending an important signal: fair consumption works and is effective. Our clear goal is to further anchor fair products in Austrian society and thus improve the living and working conditions of farming families and employees in the countries where the products are grown."

At PENNY, most own-brand products containing cocoa are FAIRTRADE certified – from chocolate and baked goods to cocoa and sweet spreads. ‘In the discount sector in particular, it sends a strong signal that products with the FAIRTRADE seal are becoming increasingly visible,’ says Johannes Greller, Managing Director of PENNY Austria. ‘We would particularly like to highlight our organic FAIRTRADE coffee – ground or whole bean.’

FAIRBRUARY competitions: €300 vouchers from BILLA and PENNY

FAIRBRUARY also offers attractive competitions for consumers. Under the motto ‘After fair shopping is before fair shopping’, BILLA is giving away three shopping vouchers worth €300 each during the promotional period. Participation is online via www.fairbruary.at/billa. In addition, PENNY is launching its own competition: there are also two PENNY shopping vouchers worth €300 each to be won at www.fairbruary.at/penny.