Press Release 19th May 2025

BILLA and Iron Road for Children: Strong together for children

From 19 May to 14 June 2025, BILLA and BILLA PLUS will be offering specially made sacher cubes in selected stores in the Mur, Mürz and Enns valleys, the proceeds of which will go directly to Austria's largest charity festival, the ‘Iron Road for Children’, and its fundraising associations ‘Licht ins Dunkel’ and ‘Steirer helfen Steirern’. These delicious pastries come from the in-house patisserie and were created exclusively to support the IRFC. Iron Road for Children is committed to helping seriously ill and disadvantaged children, creating a strong symbol of solidarity and charity and attracting visitors from all over Austria.

A small, square chocolate cake with a paper liner, topped with a white square featuring the text "Iron Road for Children" in yellow.

BILLA and Iron Road for Children: Strong together for children / Copyright: © BILLA AG, Reproduction for PR purposes free of charge

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At a glance

From 19 May to 14 June, BILLA and BILLA PLUS are selling handmade Sacher cubes from their own confectionery in selected stores in the Mur, Mürz and Enns valleys for an important social cause.
Part of the net proceeds go to the Iron Road for Children charity event

"As a local supplier, social commitment is particularly close to our hearts. Iron Road for Children symbolises warmth, solidarity and the indispensable help that is needed in places where children are in need. With our cube in kind campaign, we have the opportunity to make a significant contribution and show how easy it is to make a big impact with small gestures. Be part of this wonderful initiative and support children's charity projects with your purchase - because together we can make a difference," explains Peter Gschiel, BILLA Sales Director in Styria and Southern Burgenland.

Every item sold helps to support children in difficult life situations. The price for the cubes is 3.49 euros, with part of the net proceeds being donated directly to Iron Road for Children.

The Iron Road for Children, IRFC for short, is Austria's largest open-brand festival weekend for bikes, Vespas and US cars, which takes place this year from 19 June to 22 June in Leoben. Admission to the entire event weekend is free for visitors, but donations will be collected for sick children from all over Austria under the motto ‘A heart for children - petrol in the blood’.

In addition to rides in the vehicles, numerous live concerts by 42 music acts, a children's area and a tattoo area, visitors will also be offered a large exhibitor and street food area. You can find more information at: Home - IRFC IRFC 8700 Leoben

The Sacher cubes are available at the following BILLA and BILLA PLUS stores:

BILLA, Bahnhofstraße 17a, 8650 Kindberg, district Bruck-Mürzzuschlag
BILLA PLUS, Grazer Straße 36, 8680 Mürzzuschlag, district Bruck- Mürzzuschlag
BILLA PLUS, Siegfried-Marcusstraße 7, 8605 Kapfenberg, district Bruck-Mürzzuschlag
BILLA, Hauptstraße 6, 8740 Zeltweg, district Murtal
BILLA PLUS, Kärntnerstraße 75, 8720 Knittelfeld, district Murtal
BILLA PLUS, Burggasse 67, 8750 Judenburg, district Murtal
BILLA PLUS, Pichlmayergasse 16, 8700 Leoben-Leitendorf, district Leoben
BILLA PLUS, Gößgrabenstraße 1, 8793 Trofaiach, district Leoben
BILLA PLUS, Werkstraße 3, 8940 Liezen, district Liezen