Press Release 28th May 2025

Brought to the grill: Why Austria loves the grill!

As soon as the first warm evenings appear, the barbecue is unpacked in Austria. In the garden, on the balcony, in the park - barbecuing together is simply part of summer in this country. According to surveys*, barbecuing is one of the most popular leisure activities for Austrians during the warmer months - not just because it's about eating, but above all about being together with your favourite people. And PENNY takes care of the perfect barbecue with its trained butchers.

A perfectly grilled steak, sliced to reveal a juicy pink interior, is served on a dark surface. Beside it, a saucepan holds a vegetable medley garnished with herbs. Parsley and cooked dates are scattered around, along with a knife and fork.

Grilled pork fillet / Copyright: © PENNY, Reproduction for PR purposes free of charge

Download

At a glance

For Austrians, barbecuing is part of summer
Classics such as chops, sausages and spare ribs are particularly popular, but vegetables, cheese and vegetarian alternatives are also increasingly ending up on the barbecue.
For 90% of barbecue fans, the shared experience with family or friends takes centre stage
More than half of meat is sourced locally - preferably directly from Austria

Not surprisingly, for many, the centrepiece of the barbecue is the meat. Whether classic pork chops, marinated ribs, a perfectly cut steak or sausages - freshness and quality play a decisive role. Origin is also becoming increasingly important: more and more consumers are making sure that their meat has been produced regionally. PENNY scores highly here with its own brand ‘Ich bin Österreich’. The meat comes 100 per cent from Austria and is also slaughtered here. As soon as the fresh meat arrives from regional farmers, it is processed by the trained butchers directly at PENNY from ‘Nose to Tail’. Their many years of experience and craftsmanship ensure that every piece of meat meets the highest standards. And you can taste it.

If the right piece of meat is not in the chiller cabinet, simply press the bell on the meat shelf and the butcher will fulfil practically any request. This means not only customised cuts, but also specially seasoned meat. This service is absolutely unique in the Austrian brand discount sector.

Also cool: If you prefer to plan your barbecue in advance, you can also pre-order the meat you want from PENNY online - it's easy and can be picked up at the desired time. This leaves more time for preparation and for what really matters: good food in great company.

*https://www.das-isst-österreich.at/grillen