From May 9 to 11, 2025, the BabyExpo at the Wiener Stadthalle will once again focus on family additions. BIPA will also have its own exhibition booth, showcasing a large selection of popular BIPA brands from the baby and children’s segment. During a Q&A session with an experienced midwife, parents can obtain valuable tips – and a lucky wheel awaits all visitors to the BIPA booth.
With the private labels BABYWELL, BI KIDS, bi good, and BI LIFE, the Austrian drugstore retailer offers a wide range of products for babies and toddlers – the selection ranges from diapers to particularly skin-friendly sun protection and bathing products, as well as nourishing creams. Michaela Koch, Brand Manager for BABYWELL and bi good at BIPA, emphasizes: “We are excited to be back at the BabyExpo after several years and to present our extensive range of baby and children’s products on-site. Quality is our top priority for all our BIPA brands – at the same time, we offer attractive prices because high-quality products must be affordable for everyone. Parents often need to pay close attention to their budget – but of course, they only want the best for their offspring.” Exclusive brand products from the BIPA Baby Boutique and products from the BIPA Photo Shop will also be presented on-site.
Expert consultation & interactive experiences
At the BIPA booth (Number 707), visitors can expect exciting activities during the trade fair weekend. On the hour, they can spin the BIPA lucky wheel and win attractive prizes. There are also attractive vouchers in BIPA's pregnancy voucher booklet. A special highlight is the “Ask the Midwife” consultation hour. On all exhibition days from 2:00 PM to 5:00 PM, an experienced midwife will be available for questions about pregnancy, childbirth, and the postpartum period.
