REWE International AG: Reorganisation at management level

Haraszti with extended area of responsibility from 1 October

As already communicated in March, REWE International AG Management Board member Marcel Haraszti will take over REWE Group's full-range business division in Central and Eastern Europe with BILLA in Bulgaria, Slovakia and the Czech Republic as well as IKI in Lithuania as of 1 October 2025, in addition to his previous responsibility for the full-range business division in Austria (BILLA, BIPA, ADEG).

Erich Szuchy (55) will take over the position of CEO for BILLA Austria on 1 July 2025. Szuchy has worked for REWE Group in various functions for more than 30 years. He joined Merkur AG back in 1991 and was appointed authorised signatory in 1998 and Deputy Board Member for Purchasing & Marketing from 2000. From 2006, he was employed as Group Manager in Central Purchasing at REWE Group Austria and later as Director of Purchasing at BILLA. Szuchy was also able to take on extensive international responsibility between 2011 and 2020, first as CEO at BILLA in Bulgaria and then as a member of the BILLA CEE Management Board. Since 2020, the Vienna native has been responsible for Category Management/Purchasing on the BILLA Executive Board.

In future, the BILLA Management Board members will report to Erich Szuchy, who will continue to be responsible for the Purchasing division.

New structure in purchasing

Erich Szuchy's new dual role also entails the following change in the Category Management & Purchasing department. In future, Szuchy will be supported by two new Category Management & Purchasing Managers: Zdeslav Jolic for the dry product range (food & non-food) and Mario Elbers for the fresh product range.

Management changes at BILLA in Austria, Slovakia and Bulgaria

Harald Mießner (49) will take over as CEO of BILLA Slovakia in the third quarter of 2025. Mießner began his career in 1997 as a trainee at REWE, where he completed his training as a retail merchant. From 2014, the business administration graduate was Head of Category Management / Purchasing at REWE in the Southern Region. From 2017 to 2020, Mießner was responsible for Sales/Human Resources/Building Technology and Expansion on the MERKUR Management Board. In 2020, Mießner was appointed to the BILLA Austria Management Board as Head of Sales. In future, Mießner will report to Marcel Haraszti, Member of the Management Board of REWE International AG.

Kai Pataky (44) will succeed Mießner as Chief Sales Officer BILLA Austria in the course of the third quarter. Pataky started as a sales trainee at REWE International AG in 2007 and was subsequently appointed Regional and Sales Manager for BILLA and then Sales Director for BIPA, from where he moved to the role of Managing Director and CEO of BIPA Croatia in November 2019. Pataky has been Managing Director of PENNY Austria since 2023. The successor to the Managing Director position at PENNY Austria will be announced in due course. Pataky will report to BILLA Austria CEO Erich Szuchy.

Albena Georgieva (52) will also take over the role of CEO at BILLA Bulgaria in the third quarter. Georgieva began her career at BILLA Bulgaria in 2009 as Head of Goods Purchasing for the fresh produce sector. After several positions in category management, she was appointed Purchasing Director of BILLA Bulgaria in 2014. In 2015, she moved to BILLA in Slovakia as COO and returned to BILLA in Bulgaria in the same role in 2019. She has been COO for BILLA in Slovakia again since March 2022. Georgieva succeeds Vygintas Sapokas, who has decided to leave the company for personal reasons and at his own request. Georgieva will report to Marcel Haraszti, Member of the Management Board of REWE International AG.