Press Release 30th June 2025

‘All 9!’: BILLA offers jö members more discount stickers than ever before – digitally for the first time

Starting on Thursday, 3 July 2025, BILLA and BILLA PLUS will be offering ‘All 9!’ deals, and jö members can look forward to up to 9 discount stickers per week – more discounts than ever before. The previous practice of sticking on the popular discount stickers will no longer be necessary, but can still be done. In future, jö members will simply need to tell the cashier which products they would like to receive at a discount. In cooperation with the jö Bonus Club, a digital system for the 25 percent discount stickers will also be introduced at the same time.

A cashier and a customer are smiling at each other at a checkout counter in a grocery store. The counter has grocery items and a card machine. Shelves with various products are visible in the background.

/ Copyright: © BILLA / Robert Harson, Reproduction for PR purposes free of charge

Download

At a glance

Save more: From 3 July, jö members can redeem up to 9 discount stickers per week – sticking on discount stickers is no longer necessary, but still possible
Easy to use: Show your jö app or jö card and redeem 6 discount stickers; there are also 3 additional discount stickers exclusively in the jö app
Flexibility in redemption: jö members can redeem discount stickers at BILLA, BILLA PLUS and BILLA Corso
Simple and transparent: jö äpp shows the current status of discount stickers and informs you when new ones are available

In future, they will be visible at a glance in the jö app. Three of the nine discount stickers can only be redeemed with the jö app. The changeover will bring even more benefits when shopping and make saving easier and more comprehensive than ever before. The physical jö card will remain valid as usual and can be used to redeem up to six discount stickers per week.

Michael Paterno, BILLA Executive Board Member for Consumer & Insights: "We are delighted to offer all jö members in our stores even more opportunities to save. Up to 9 discount stickers per week can be redeemed at BILLA, BILLA PLUS or BILLA Corso. It is important to us to offer everyone equally flexible usage options. In addition to the popular printed discount stickers, jö members can now also benefit from digital discount stickers in the jö app if they wish. With this completely new, simple way of saving, we are fulfilling a major wish of our customers. The jö app also keeps them informed about the current status of their discount stickers and new offers, so they never miss an opportunity to save."

Overview of the advantages and mechanics of the new digital discount stickers:

More than ever: 6 discount stickers apply to all jö members as before. With the jö äpp, there are an additional 3 jö äpp-only stickers for certain brands. This means that jö äpp users benefit from up to 9 discount stickers per week.
Always digitally available: jö members receive the discount stickers even without a flyer. They show their membership when paying and tell the cashier which items should be discounted.
Simple and transparent: the jö äpp shows the current status of the discount stickers and informs users when new ones are available.
No more difference between BILLA and BILLA PLUS: Discount stickers can be redeemed at BILLA, BILLA PLUS and BILLA Corso.
Less effort at the checkout: Cashiers no longer have to check the validity themselves; this happens automatically after scanning the jö membership card.
Sticking still possible: The printed discount stickers will remain part of the flyers. They are primarily used to advertise the discount stickers, but can still be stuck on to mark products eligible for a discount if desired.
A maximum of 3 discount stickers and the desired number of jö äpp-only stickers can be redeemed per day.

Further information about the new digital discount stickers can be found at billa.at/alleneun.