Press Release 3rd June 2025

MAXFIVE launches brand radio for MediaMarkt throughout Austria: ‘Radio MediaMarkt’ now on air in all stores and throughout Austria via DAB+

With the launch of Radio MediaMarkt, MAXFIVE and Austria's leading consumer electronics retailer are taking the in-store experience for technology fans and everyday heroes to a new level. As the first customised radio solution for an electronics retailer in MAXFIVE's history, the station now accompanies customers as they shop, informs them about new products, inspires them and creates an unmistakable acoustic brand world in line with the brand promise ‘Experience what works’.

A laptop open to a MediaMarkt website next to a red Radio MediaMarkt microphone and headphones on a wooden table.

‘Radio MediaMarkt’ now on air in all stores and throughout Austria via DAB+ / Copyright: © MARIAN Inhouse Agentur, Reproduction for PR purposes free of charge

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In addition to all 56 MediaMarkt locations, the programme is also broadcast throughout Austria via DAB+ - a future-proof channel that delivers crystal-clear quality and makes it possible to reach listeners outside the stores: at home, on the move or in the car.

Technology meets sound: the sound of modern brand communication

‘With MediaMarkt, we have gained a strong partner - an industry leader with a clear brand identity,’ says Michael Tippl, Managing Director of MAXFIVE. ‘The new radio format further strengthens this position and is an important step in our further development - especially in the areas of DAB+ and retail experience.’

As part of the omnichannel strategy, Radio MediaMarkt brings the brand directly to the ear - effectively, positively charged and focussed on information, music and entertainment.

Sound brand perception - on air and on point

The focus is on a varied and unique mix of music: contemporary pop music, carefully selected hits, exciting newcomers, remixes and the odd surprise make for a refreshingly different sound experience. Radio MediaMarkt thus clearly stands out from commercial radio stations and remains recognisable as a brand. Through targeted dayparting, the programme is flexibly adapted to the time of day, customer frequency and seasonal highlights such as Christmas - for a consistently coherent, brand-compliant listening experience.

More than music: content with added value

During the day, Radio MediaMarkt provides exciting content: Presenters report on news from the world of technology, with tips and tricks for the home and lifestyle, and deliver the latest trends for outdoors and on the go, bringing customers directly in front of the microphone.

‘We deliver positive vibes, relevant tech topics and inspiration for everyday life every day,’ says Claudia Herbst, Head of Programme. "Our presenters communicate at eye level - entertaining, credible and close to the people. They pick up on trends relating to home entertainment, household, mobility and sport and bring technology to life for a broad target group."

Employees take centre stage: the morning radio show

A special highlight is the exclusive morning show before the store opens – featuring motivational music, song requests, birthday greetings, news from headquarters, and interviews with executives. It motivates, shows appreciation, and strengthens team spirit right at the start of the day.

Sales Impulses

From a sales perspective, Radio MediaMarkt is also a real advantage. “Our radio informs, inspires – and sets targeted purchase impulses exactly where they matter,” explains Michael Tippl. MediaMarkt is aware of this, as new, high-quality placement opportunities arise for their brand partners directly at the intersection of information and purchasing decision among a tech-savvy target audience. “For us, Radio MediaMarkt is the next logical step towards a holistic customer experience – and at the same time an economically relevant tool with revenue potential,” says Jörg Bauer, Managing Director Sales and Marketing, MediaMarkt Austria.

The new brand radio is thus much more than background music: It is a strategic tool for modern brand communication – close to the people, effective at the point of sale, and audible in everyday life. A new sound that makes the spirit of MediaMarkt audible.

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About MediaMarkt: Austria's Leading Electronics Retailer

MediaMarkt is Austria's leading electronics retailer, offering a wide range of branded products, services, and digital solutions. For over 30 years, the company has thrilled customers with modern technology – at more than 50 locations across Austria. With a strong branch network and a pronounced online presence, MediaMarkt combines the best of brick-and-mortar retail and the digital world. The focus is on personal advice, smart service, and hands-on technology – true to the brand promise “Experience what’s possible.” With the new brand radio Radio MediaMarkt, the company sets another impulse for a holistic shopping experience and innovative customer communication. More information at: www.mediamarkt.at

About MAXFIVE

MAX FIVE is a specialist in in-store radio, a versatile player in retail experiences at the point of sale, and part of the REWE Group. From its media house in Vienna, MAX FIVE broadcasts across 10 European countries, reaching around 10,000 locations and more than 10 million listeners daily. All radio programs are tailored and produced in-house. With nearly 30 years of experience directly at the point of sale and over 100 employees, MAX FIVE is also an expert in cross-media sales promotion. In addition to in-store radio, the company successfully offers digital signage solutions internationally: MAX FIVE operates more than 4,000 screens in six countries with visual content. Additionally, professional advertisement production, corporate sound solutions, and podcast productions enhance the audio offerings. Event management, scent marketing, tastings, and samplings round off the innovative portfolio. MAX FIVE is a 100 percent subsidiary of REWE International AG. More information at: www.maxfive.com