Press Release 2nd July 2025

Successful BILLA campaign ‘I live for my club!’: Over 17.6 million tickets collected!

The big collection campaign as part of ‘I live for my club!’ has come to a successful end. Over the past few weeks, employees at BILLA and BILLA PLUS stores across Austria have been handing out lottery tickets at the checkout with great success: sports clubs from all regions collected a total of over 17.6 million tickets. A total of 4,977 clubs took part in the third edition of the campaign and secured 26,053 free rewards for their everyday club activities. The most popular rewards included running stilts, T-shirts and loudspeakers. Among those who received the most tickets this year were AFC Vienna Vikings, SV Weikersdorf and the Magic Pony Ranch riding club.

Three men stand outside a BILLA PLUS store with a boar mascot in a yellow and red outfit. The mascot holds a sign saying "Leb' für mein' Verein!" while one man holds another sign promoting "Los für Vereine" with sports icons. They are all smiling.

(from left to right): Michael Paterno (BILLA Consumer Director), Hans Niessl (Sport Austria President) and Harald Mießner (BILLA Sales Director) are delighted with the success of the third edition of the popular BILLA campaign ‘I live for my club!’. / Copyright: © BILLA AG / Robert Harson, Reproduction for PR purposes free of charge

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At a glance

In the third edition of the joint campaign, BILLA customers across Austria showed great commitment to supporting local sports clubs.
A total of 4,977 sports clubs from all over Austria took part and collected more than 17.6 million raffle tickets.
BILLA extends its warmest congratulations: Among the most committed clubs in the country this time around are the AFC Vienna Vikings, SV Weikersdorf and the Magic Pony Ranch riding club.

Harald Mießner, BILLA Sales Director: "It is impressive to see the commitment and passion with which countless sports clubs throughout Austria have participated in the BILLA campaign – regardless of their size or popularity. By collecting the vouchers together and exchanging them for free rewards, they were able to benefit directly and sustainably.‘ Michael Paterno, BILLA Board Member for Consumer, adds: ’BILLA is thus creating an uncomplicated way to strengthen local sport and support important club work. A big thank you to everyone who enthusiastically supported this campaign and made it such a success."