Press Release 29th August 2025

Dive into the magical world of water with the new sticker album at BILLA, BIPA, and Sutterlüty

From September 4, the new sticker collecting campaign at BILLA, BIPA, and Sutterlüty will focus on water. The new sticker album offers a wealth of knowledge about water as a habitat and vital resource across 70 pages. It closely examines local rivers and moors, animal and plant species, as well as the importance of water for energy and household use. Stories, experiments, puzzles, and practical tips invite explorers to learn with all their senses. The sticker album has space for 180 stickers to complete the colorful pages. Customers will receive a sticker pack with five stickers for free with every ten euros spent at BILLA, BILLA PLUS, BIPA, and Sutterlüty.

Three men in white shirts, standing by a lake, each holding a book titled "Wasser-Welt." They are smiling and surrounded by greenery, with the water and sky in the background.

(From left to right): Markus Geyer (BIPA Managing Director), Michael Paterno (BILLA Board Member Consumer), and Kai Pataky (BILLA Board Member Sales) are excited about the new sticker album that explores the magical world of water. / Copyright: © BILLA AG / Robert Harson, Reproduction for PR purposes free of charge

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At a glance

New sticker album from BILLA in collaboration with BIPA and Sutterlüty allows playful exploration of the important resource water
From September 4 to October 25, customers will receive a free sticker pack containing five stickers for every ten euros spent at BILLA, BILLA PLUS, BIPA, and Sutterlüty
The sticker album features numerous excursion tips from Blühendes Österreich and the Association of Nature Parks Austria for the next family outing

Kai Pataky, BILLA Board Member Sales: “As one of the largest food retailers in the country, we place great importance on nature conservation and sustainable agriculture – this is reflected in our diverse range of regional products. We also want to raise awareness about the unique biodiversity in Austria. The new sticker album achieves this in an engaging way by conveying the importance of water as a precious resource.”

Michael Paterno, BILLA Board Member Consumer: “We are always striving to provide our customers with a varied shopping experience. The new sticker album not only brings collecting fun but also valuable information about water. This follows on from our last album, 'We Explore the Forest,' which was very well received by our customers. We wish everyone much enjoyment in collecting and exploring!”

Markus Geyer, BIPA Managing Director: “At BIPA, we always want to take another step towards a sustainable future. Therefore, we have been partners with the Nature Parks of Austria since 2023. As part of our joint initiative 'Water Full of Life,' we promote a mindful approach to water among children and teenagers. The playful approach supports understanding of environmental protection, which is why we are very pleased to be part of the new sticker album.”

The sticker album excites with exciting extras

As with the last adventure through the forest, the curious Billi guides readers through our magical world of water in the new sticker album. The non-profit BILLA Foundation Blühendes Österreich and the BIPA partner, the Association of Nature Parks Austria, also contribute exciting excursion tips. Additionally, four podcast episodes featuring Billi, digital games, and special-effect stickers enrich the album. Particularly eager explorers can deepen their knowledge with experiment sets available at BILLA. A variety of extras, such as BI KIDS bath bombs and children's tattoos at BILLA and BIPA, as well as the children's bath poncho at BIPA, complement the colorful offering. The sticker album is available for €2.99 at BILLA, BIPA, and Sutterlüty. Additional sticker packs can be purchased for €0.50.