Press Release 22nd September 2025

BI CARE EXPERTS: The new skincare range that combines effectiveness and quality with affordable prices

BI CARE EXPERTS stands for precisely formulated active ingredient cosmetics and focuses on sound dermatological research, skin compatibility and product effectiveness. The BI CARE EXPERTS range comprises eight products that support basic skin needs such as hydration, protection and regeneration, and also offers solutions for individual skin goals such as reducing wrinkle depth or alleviating dark circles under the eyes. The products in the new skincare line are suitable for all skin types, regardless of gender or age.

Five women standing in front of a branded backdrop displaying skincare products. They are smiling and holding various cosmetic items. The backdrop reads "BI Care" and "Wir sind Experts!".

From left to right: Michaela Palz (BIPA specialist trainer), Barbara Ulreich (BI CARE EXPERTS marketing manager), Daniela Reumann (BIPA managing director), Dr Alma Kamenica (dermatologist and skincare expert) and Sandra Täubl (BI CARE EXPERTS product manager) / Copyright: © Dragan Dok / BIPA, Reproduction for PR purposes free of charge

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At a glance

New product line with highly effective ingredients such as AHA, BHA, prebiotics and ceramides.
Range includes eight products for every skin type – from cleansers, exfoliators, serums and creams to specialised care such as sun protection.
The entire BI CARE EXPERTS range is now available in all stores and online
Launch event with influencers, BIPA experts and a dermatologist focusing on knowledge about active ingredients in skin care

The new line was presented at an event attended by the new BIPA managing director Daniela Reumann: ‘With BI CARE EXPERTS, we are proving that high-quality and effective skin care does not have to be a luxury – it can also be available in drugstores. The new product line is based on the highest quality standards at a price that makes high-quality skin care accessible to everyone.’

Science that works

With its new product line, BIPA is also responding to its customers' growing need for effective skin care and positioning active ingredient cosmetics as an integral part of modern skin care concepts. BI CARE EXPERTS stands for progress in skin care: with balanced formulas, high tolerability, visible and noticeable results, such as improved skin feel and a visibly smoother complexion. The product line is based on coordinated formulas developed in collaboration with skincare experts and dermatologically tested for skin compatibility. It contains active ingredients such as a ceramide complex, which intensively moisturises the skin and strengthens the natural lipid barrier, as well as panthenol, which has a soothing effect and can alleviate irritation and redness. Collagen supports the elasticity and firmness of the skin, while pre- and postbiotics help to balance the skin's microbiome and promote its natural protective function.

Science meets skincare: facts instead of myths

On 18 September, invited guests, influencers and BIPA employees gathered at Max Brown 7th District for the official launch of the new product range and BIPA brand. The event was all about sharing dermatological knowledge: in a workshop with dermatologist and skincare expert Dr Alma Kamenica, the most important active ingredients and their benefits for skincare were explained: ‘The trend towards active ingredient cosmetics has long been established. In order to exploit the full potential of these products for the skin, it is crucial to understand which ingredients are suitable for which skin needs – and how they can be combined effectively.’ Common myths, such as that a larger number of active ingredients in a product achieve a better effect or that active ingredient cosmetics must be expensive, were also dispelled. ‘In skin care in particular, an overloaded formulation can irritate and stress the skin. What is crucial is well-thought-out combinations that are tailored to specific skin needs,’ says Kamenica. After the workshop, the participants were able to test the new BI CARE EXPERTS products under the guidance of BIPA specialist trainer Michaela Palz.

The new care line at BIPA:

BI CARE EXPERTS Protection Barrier Cream: protects the skin from harmful influences, moisturises and ensures a pleasant skin feeling. With 5% panthenol, 1% pre- and postbiotics and 0.3% ceramide complex. Available for €5.99.
BI CARE EXPERTS Recovery Replenishing Moisturizer: promotes collagen production in the skin and supports the regeneration of tired skin for a visibly fresh complexion. With 5% glycerine, 4% phyto-squalane and 2% peptide complex. Available for €5.99.
BI CARE EXPERTS Age Renewal Power Eye Cream: nourishes the sensitive eye area, proven to reduce wrinkle depth and help reduce dark circles and puffiness. With 5% Revital-Eyes, 2% collagen and 0.2% caffeine. Available for €4.99.
BI CARE EXPERTS Repair Calming Serum: protects the skin from moisture loss, reduces skin stress caused by harmful environmental influences and has a soothing and supportive effect on the natural lipid skin barrier. With 1% panthenol, 0.5% ecotin and 0.3% ceramide complex. Available for €5.99.
BI CARE EXPERTS 120h Liquid Hydrator: with its long-lasting moisturising active ingredient, it is suitable as a base for all skin types, supports the natural skin barrier and is the ideal addition to your skincare routine. With 5% niacinamide and 5% panthenol. Available for €4.99.
BI CARE EXPERTS Exfoliate Liquid Peeling: refines pores and efficiently removes dead skin cells – for smoother and more even skin. With 1.9% AHA and 1% BHA. Available for €5.99.
BI CARE EXPERTS Antioxidant Daily UV-Cream: ideal as a daily make-up base and care product with sun protection factor that protects against UV radiation. With 2.5% arginine, 2% niacinamide and 0.5% vitamin E. Available for €5.99.
BI CARE EXPERTS Regenerating Peeling Cleanser: works deep down to refine and even out the complexion, gently and efficiently removing dead skin cells from the surface of the skin. With 2% PHA and 0.9% AHA. Available for €4.49.