Press Release 1st September 2025

Cuddle & do good: On a cuddly course with the PENNY Sleep Safari

Loyalty pays off: From September 4 to December 6, 2025, it will be especially cozy at PENNY. During this period, you can get a 74 percent discount on six fluffy cuddle pillows for 50 collected loyalty points. For each cuddly toy, 10 cents will go to the PENNY Family Support Fund. Additionally, PENNY will donate 1,000 units directly to the Austrian Red Cross.

A child sitting on grass in a park, smiling and holding a plush elephant. Surrounding him are plush toys of a turtle, giraffe, sloth, tiger, and zebra. Sunlight filters through the trees in the background.

The PENNY Sleep Safari at a glance / Copyright: © PENNY, Reproduction for PR purposes free of charge

Download

The PENNY Sleep Safari consists of six different cuddly toys. You can look forward to a giraffe, a zebra, a tiger, an elephant, a turtle, and a sloth for cuddling. Whether as a cuddly toy or pillow, they all invite you to be lazy, dream, and, of course, cuddle a lot. Cuddling is an important part of emotional development for children – it calms, strengthens their sense of security, and creates closeness. And the best part? For each cuddly toy purchased with loyalty points, 10 cents will be donated to the PENNY Family Support Fund of the Austrian Red Cross, which has supported families in need in Austria since 2011.

It’s that easy:

Collect one loyalty point directly at the PENNY checkout for every €5 spent between September 4 and November 26.
Stick collected loyalty points into the PENNY collection booklet.
Redeem the filled booklet with 50 loyalty points by December 6, 2025, in all Austrian PENNY stores, purchase one of the cuddly toys from the Sleep Safari for €6.49, and save 74 percent. While stocks last.

For more information, visit: www.penny.at/einfachsammeln