Press Release 18th September 2025

Extending the partnership: BILLA further expands its commitment to the AFC Vienna Vikings 2026 youth football team

BILLA is strongly committed to promoting young sporting talent in Austria. Since the beginning of 2025, the food retailer has also been sponsoring the AFC Vienna Vikings U18 team. This partnership is now being extended and intensified until the end of 2026. As part of this, BILLA will in future also support the U12, U14 and U16 junior teams in addition to the U18 team. Around 220 players and 50 coaches will receive new BILLA-branded team clothing consisting of T-shirts, polo shirts, shorts, long trousers and jumpers. The BILLA logo will also adorn the helmets of the junior teams.

(from left to right): Thomas-Matthias Scherzer (AFC Vienna Vikings; 2nd from left) Angela Janoch (AFC Vienna Vikings; 4th from left), Stefan Weinlich (BILLA Sales Director; 7th from left) and Roman Tullis (BILLA Partnership Management; 8th from left) are delighted, together with the team, about the extension of the partnership between BILLA and AFC Vienna Vikings until the end of 2026. / Copyright: © BILLA AG / Robert Harson, Reproduction for PR purposes free of charge

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At a glance

Successful partnership between BILLA and AFC Vienna Vikings extended until the end of 2026
BILLA intensifies its work with young footballers in Vienna and will now support the U12, U14 and U16 teams in addition to the U18 team
In addition to BILLA-branded helmets, around 220 young players and 50 coaches will receive new team clothing
BILLA rewards the AFC Vienna Vikings cheerleading team, who are among the most committed participants in the BILLA campaign ‘I live for my club!’

Kai Pataky, BILLA Sales Director: "As one of the largest food retailers in the country, we take our social responsibility seriously and support large and small local sports clubs. Sport exercises the mind and body – and brings people together. With our commitment to youth sport, we are setting an example for team spirit and promoting young talent on their way to the top. It is particularly important to us to continue our cooperation with the AFC Vienna Vikings, Austria's largest football club, and to expand it step by step in the interests of promoting young talent."

Karl Wurm, President of AFC Vienna Vikings: "The AFC Vienna Vikings are Europe's leading football and cheerleading club. We are very proud to have BILLA as our partner. We also find it remarkable that such a large and successful company has decided to support the various junior teams of the AFC Vienna Vikings, because without young talent, there can be no national or international success in the long run. Therefore, a big thank you to BILLA!"

As part of the cooperation, BILLA employees can look forward to a free ticket allocation for AFC Vienna Vikings team matches. In addition, BILLA advertising space will be placed at youth matches.

BILLA supports cheerleaders after their tremendous commitment to the ticket collection campaign

The AFC Vienna Vikings are among the most diligent participants in the BILLA ticket collection campaign ‘I live for my club!’. With over 122,660 tickets collected, they secured first place in this year's edition of the campaign. The football club was awarded an extra bonus for its special commitment. The 250-strong cheerleading team received new mats for their training so they can prepare for the next season.

Stefan Weinlich, BILLA Sales Director: "The AFC Vienna Vikings participate in the BILLA campaign “I live for my club!” every year with great dedication. We are therefore delighted to be intensifying our cooperation in the coming year and to support even more junior football teams in future. We also recently gave the cheerleading team a helping hand when we heard that they needed essential training equipment."