Press Release 30th September 2025

Small cubes, big impact: BILLA's Sacher cube campaign for women with cancer is back

Following the great response last year, the BILLA Sacher Cube campaign is returning this year: Customers can purchase handmade Sacher cubes for €3.49 from October 2 to 16 in all BILLA PLUS markets in Austria, with part of the proceeds donated to the association "Feel Again." The association supports women with cancer and organizes free makeup coaching sessions accompanied by professional photoshoots. Additionally, "Feel Again" provides wellness hours for the body, mind, and soul for affected members.

A smiling woman in a black cap and chef's uniform holds a chocolate with a pink label. Cooking utensils and blurred colorful decorations are in the background.

Eva-Maria Kaiser (Commercial Managing Director of BILLA PLUS Market Pastry) with a handmade Sacher cube, the purchase of which generates donations for the association "Feel Again" in all BILLA PLUS markets. / Copyright: © BILLA AG / Robert Harson, Reproduction for PR purposes free of charge

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At a glance

From October 2 to 16, 2025, customers can purchase handmade Sacher cubes for a good cause in all BILLA PLUS markets in Austria
Part of the proceeds will again benefit the association "Feel Again," which organizes free wellness hours with makeup coaching and photoshoots for women affected by cancer

Kai Pataky, BILLA Board Member Sales: “At BILLA, we firmly believe in solidarity and mutual support. That's why it is a heartfelt concern for us this year to collaborate with the non-profit organization ‘Feel Again’ and support women with cancer. We are very pleased to contribute to allowing those affected to forget their worries for a few hours and have time for themselves.”

“Feel Again” enables wellness hours for women affected by cancer

The association "Feel Again" was founded in 2018 by makeup artist Catharina Flieger and photographer Birgit Ehrenreich. They offered the first free makeup course with photoshoot for women with cancer in Eisenstadt, aiming to strengthen the self-confidence of women and improve their quality of life. The now five-member team has already supported over 400 affected women, providing them with a few hours of respite from their (therapy) everyday life. They regularly organize events in Vienna, Lower Austria, Upper Austria, Burgenland, and Styria. In the makeup coaching sessions, they show participants how to conceal external side effects of chemotherapy, such as skin changes or loss of eyelashes and eyebrows. Afterward, there is an opportunity to have high-quality portrait photos taken free of charge. During the wellness afternoons offered by "Feel Again" in collaboration with volunteer partners, affected members can unleash their creativity and find some tranquility. More information is available at: https://www.feelagain.at/