The sticker album not only offers 144 stickers and exciting stories from the world of Gaulish legends, but also plenty of entertainment. Tricky puzzles that would even test the clever adventurer Asterix, creative craft ideas and child-friendly recipes that allow you to conjure up magic in the kitchen like Miraculix provide even more adventure and fun. For every €10 spent, you get a free sticker pack – making every purchase at ADEG a collecting experience. In addition, two exclusive Asterix porcelain mugs are available for €4.99 each – perfect for enjoying the magic potion in style like Asterix and expanding your collection.
What ADEG retailers have in common with the Gauls
Just like Asterix, Obelix and their friends, ADEG retailers also attach great importance to the local community and care for their fellow human beings. Every shopkeeper plays a central role in the local community. They create a place for exchange, support and genuine togetherness. As reliable local suppliers in the region and important meeting places in the community, they always have an open ear for the needs of their customers and support local clubs and social initiatives through cooperation.
A multifaceted campaign
The sticker collection campaign is accompanied by a 360° campaign that attracts attention across multiple channels. In addition to TV commercials in a unique comic design, the campaign will also be extended to web TV, radio and display ads. Special displays and branding measures will ensure additional visibility in ADEG stores. Of course, ADEG's own channels will also be used to accompany the campaign and make it visible to customers.
