Press Release 9th October 2025

PENNY launches digital deposit collection pass as the first discounter

Since the beginning of the year, a one-way deposit has been in effect in Austria, and there has been much discussion about how to best collect and return bottles in everyday life. PENNY has already introduced the practical deposit bag in all 320 stores and offers customers the opportunity to donate their deposit receipts to the Austrian Red Cross – so far, more than 55,000 euros have already been raised for a good cause. PENNY is now taking the next step and is the first discounter in Austria to launch a digital deposit collection pass. The principle is quite simple: Each returned deposit bottle or can is rewarded. For every item returned, there is one point, and those who collect 50 points will receive a 10% discount voucher on their purchase. Collection starts on October 9, 2025, and runs until March 25, 2026.

A person smiling and holding several empty plastic bottles in front of a recycling machine. They are wearing glasses and a black jacket with white trim.

Simply return the deposit and fill in the deposit collection pass. / Copyright: © PENNY / Paul Breuss, Reproduction for PR purposes free of charge

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At a glance

Available now in all stores
Collect deposits for jö members with a 10% discount voucher
Deposit donations to the Austrian Red Cross

“With the PENNY deposit collection pass, we want to make it easier and more rewarding for our customers to return deposits. This connects sustainability with a tangible benefit when shopping,” says Johannes Greller, Managing Director of PENNY Austria.

Under the motto “Empty bottle? Points here!” PENNY aims to mobilize customers to return their deposits directly in stores, thereby increasing the return rate. Here's how it works: For each returned deposit bottle or can, there is one point. Points are only credited upon presenting the deposit or donation receipt at the PENNY checkout – the jö card must be shown. Points can be collected from October 9, 2025, to March 25, 2026. At 50 points, customers receive a 10% discount voucher. The voucher can be redeemed until April 8, 2026. The PENNY deposit collection pass is available in the jö app and PENNY app. Additionally, the collected points are displayed on the PENNY receipt. Once 50 points are reached, a 10% discount voucher is issued, printed on the PENNY receipt, and unlocked digitally in the jö app.

For more information, visit penny.at/pfand or directly in the collection pass in the jö app or PENNY app.

*One point is awarded for each returned deposit bottle or can – a maximum of 50 points can be redeemed and accepted at the PENNY checkout. Points are only credited upon presenting the deposit/donation receipt at the PENNY checkout. From October 9, 2025, to March 25, 2026, points can be collected by presenting the jö card. The 10% discount voucher can be redeemed until April 8, 2026, and is included on the receipt, in the PENNY app, or jö app. Only after redeeming a 10% discount voucher will another 10% discount voucher be issued upon reaching 50 points again during the collection period. More information and exceptions regarding the 10% discount voucher can be found at penny.at/pfand or directly in your collection pass in the PENNY app or jö app.