Press Release 20th November 2025

BILLA and BILLA PLUS collect donations in Salzburg for the Ö3 Christmas Miracle

When commitment is combined with warmth, a genuine community is created. Under this motto, all BILLA and BILLA PLUS stores in Salzburg are participating in this year's Ö3 Christmas Miracle – a campaign that brings people together across Austria and supports families in need. From 17 November to 6 December 2025, a total of 78 stores in the province of Salzburg will be transformed into places of helpfulness: everywhere, employees will be contributing their own ideas to collect donations for a good cause. Whether it's homemade cookies, freshly baked cakes or small Christmas gifts, many stores will be offering lovingly crafted products, with all proceeds going to the Ö3 Christmas Miracle. Some stores are also organising activities in their local communities to further support the fundraising campaign, from baking with customers to small Advent afternoons in the store.

Three people holding chocolate boxes stand in front of a decorated Christmas tree and a sign with "Helfen Verbindet" in a store. The display includes festive decorations and oranges in the background.

All 78 BILLA and BILLA PLUS stores in Salzburg are collecting donations for families in need as part of the Ö3 Christmas miracle campaign. / Copyright: © BILLA, Reproduction for PR purposes free of charge

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At a glance

78 BILLA and BILLA PLUS stores in the province of Salzburg are participating in this year's Ö3 Christmas Miracle campaign with a variety of activities to support families in need.
From homemade cookies and creative market initiatives to on-site donation boxes, employees are making solidarity visible during Advent.

Doing good together

Donation boxes are also available in all BILLA and BILLA PLUS stores in Salzburg, allowing customers to contribute directly to the success of the campaign. This makes solidarity visible and tangible during Advent and the pre-Christmas period. ‘The Ö3 Christmas Miracle shows how much can be achieved with joint support. Our teams are working hard and coming up with lots of creative ideas in the stores, which makes me very proud. This creates a strong sense of togetherness that extends far beyond our stores,’ says Ernst Weißenbacher, BILLA Sales Manager for Salzburg and Tyrol.