Press Release 11th November 2025

FRISCH GEKOCHT with 1.43 million readers: Number 1 among women

For 25 years, FRISCH GEKOCHT has been inspiring its readers. Each issue of the BILLA magazine features around 60 creative recipes, plenty of practical tips, and trends all about enjoyment. The magazine is available in all 1,124 BILLA and 143 BILLA PLUS stores, and is free for jö members. Its readership continues to grow. According to the Media Analysis 24/25*, FRISCH GEKOCHT reaches more than 1,430,000 readers per issue.

Cover of the November 2023 edition of "Frisch Gekocht" magazine, featuring various star-shaped cookies with red centers and powdered sugar. A cup filled with a red beverage is on the side. The text announces "Ganz viel Vorfreude" and mentions 61 cozy recipes.

According to the latest media analysis, FRISCH GEKOCHT reaches more than 1,430,000 readers. / Copyright: © Eva Strateva/Marian Inhouse-Agentur, Reproduction for PR purposes free of charge

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At a glance

According to the latest media analysis, FRISCH GEKOCHT reaches more than 1,430,000 readers and is therefore number 1 in the female target group as well as among culinary magazines.
25 years of FRISCH GEKOCHT: more than 32,000 pages of the BILLA magazine have been produced so far in over 100,000 working hours.
More than 12,000 top recipes are available online at frischgekocht.at.

This makes FRISCH GEKOCHT the culinary magazine with the widest reach and also number 1 among women in the category of illustrated magazines (monthly).

Daniela Schwarz-Knehtl, Head of Marketing at BILLA: “We are proud that FRISCH GEKOCHT has been a permanent part of the BILLA family for so long. From quick everyday meals to sophisticated indulgence – for 25 years we have been inspiring readers by showcasing the variety of the BILLA assortment and providing answers to the question ‘What should I cook today?’ A big thank you to the fantastic team that puts so much attention to detail into every issue, always with the goal of meeting the needs and wishes of our customers in the best possible way.”

FRISCH GEKOCHT celebrates 25 years of culinary enjoyment

The magazine was first introduced to BILLA customers in 2000 under the name of the ORF cooking show “Frisch gekocht ist halb gewonnen.” Since then, more than 32,000 pages have been produced in over 100,000 working hours. A 40-person team works on each issue of FRISCH GEKOCHT, which is freshly printed every month and distributed nationwide in all BILLA and BILLA PLUS stores, with an average of 1 million readers taking it home. Online, frischgekocht.at offers more than 12,000 recipes for browsing and inspiration.

*Source: MA 24/25,media-analyse.at