Margit Reisinger will take over responsibility for category management/purchasing, including own brands. She will also head up the areas of strategic category management, commercial operations and medical products.
Daniela Reumann is responsible for sales, construction technology and site development, as well as the entire BIPA e-commerce business.
As CEO of BIPA International, Markus Geyer has overall responsibility for the Austrian, Croatian and Romanian markets. His area of responsibility also includes marketing, controlling and analytics, as well as strategy, business development and sustainability.
About Margit Reisinger
Margit Reisinger brings over 20 years of experience in the FMCG sector and has extensive expertise in business development, sales and product management. She has held international management positions and most recently headed the Austrian sales team as Head of Sales Austria at Procter & Gamble. Her career includes positions in various European markets with a focus on health, beauty, household and baby care.
With her experience in strategic category management, shopper marketing, CRM, and price and promotion planning, she will play a key role in shaping the further development of BIPA's strategy based on BIPA customer needs.
Quote from Marcel Haraszti, CEO of REWE International AG:
‘With Margit Reisinger joining the management team, we are sending a clear signal about the future of BIPA. Her international experience and deep understanding of category management and brand development are an ideal addition to our existing team. Together with Markus Geyer and Daniela Reumann, we will consistently drive forward BIPA's growth strategy in Austria and international markets.’
