Press Release 13th November 2025

Superhits in the Snack Aisle: Potato Chips by Chris Steger and BILLA Bio

Starting in early November, Austropop shooting star Chris Steger brings his own potato chips to the shelves in collaboration with BILLA Bio. The organic chips in the flavors “Salt & Pepper” and “Onion & Sour Cream Style” are kettle-cooked to crispy perfection according to the musician’s favorite taste and, just like him, stand out for originality and a strong connection to home. Made from 100% Austrian organic potatoes, palm oil-free, and plant-based, these chips are the perfect snack for your next party. They are available exclusively in all BILLA and BILLA PLUS stores in Austria for €2.79.

A bag of Chris Steger Bio-Chips in Salz & Pfeffer flavor, featuring a portrait of a man on the packaging. The bag highlights its vegan and organic certifications, with a rustic image of potato chips in a bowl. The packaging is labeled "Limited Edition."

Austropop Star Chris Steger Teams Up with BILLA Bio to Create His Own Chips in Two Flavors: “Salt & Pepper” and “Onion & Sour Cream Style” / Copyright: © BILLA AG, Reproduction for PR purposes free of charge

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At a glance

Austropop star Chris Steger has developed his own chips together with BILLA Bio in the flavors “Salt & Pepper” and “Onion & Sour Cream Style.”
Made from 100% organic Austrian potatoes, palm oil-free, and completely plant-based.
Available from early November at BILLA and BILLA PLUS stores across Austria.

Erich Szuchy, CEO of BILLA: “We are always particularly proud of collaborations with local artists. The values Chris Steger represents fit perfectly with BILLA, and with these new potato chips, we have created a snack aisle addition that will delight not only his fans.”

Chris Steger: “Chips are one of my favorite snacks, especially when watching football or listening to music. That’s why I was so excited about this collaboration with BILLA. It was important to me that the potatoes used come from regional and organic farming – the great seasoning rounds it all off perfectly. I’m very happy with the result.”

Local Roots Meet Musical Talent

Just like BILLA Bio, Chris Steger stands for authenticity and honest values. The 21-year-old from Salzburg is the youngest Amadeus Award winner and one of the most sought-after newcomers in the Austropop scene. In his music, he reinterprets tradition and creates something truly unique. His well-known song “Zefix” was named Song of the Year in 2020. Today, he reaches over 270,000 monthly listeners on Spotify.

Special Launch Highlight for Fans: Between 14 November and 4 December 2025, fans have the chance to take part in an exclusive competition at billa.at/chrissteger mitzumachen – and win unique prizes!

4x two tickets for an exclusive release concert – including a meet & greet with the band and a personally signed album.
12x the “Dahoam” bundle, including CD, cap, cotton bag, and one bag of chips per flavor – perfect for enjoying and gifting.
12x the new album “Dahoam”, accompanied by two bags of chips for those who love music and flavor.