Press Release 9th December 2025

With a passion for craftsmanship: at PENNY, your festive meat is in the best hands

Christmas without a festive roast? Unthinkable for many Austrians. To ensure that everything goes perfectly during the holidays, customers can now conveniently pre-order their favourite meat online at PENNY and pick it up at their favourite branch. Experienced butchers ensure perfect cutting and ideal seasoning.

A person wearing a red and white uniform with a cap stands next to a refrigerated display of packaged meats in a grocery store. They are holding a package and smiling, with shelves full of various meat products behind them.

Floriza Gabor, butcher at PENNY / Copyright: © PENNY / Robert Harson, Reproduction for PR purposes free of charge

Download

At a glance

Unique butcher service in 230 branches
289 trained butchers, including 22 women
Meat pre-order service

For PENNY butcher Floriza Gabor, this is the best time of the year: when customers start coming in with their Christmas wishes at the beginning of December, she knows that the festive season is upon us! What does she particularly enjoy? ‘Selling meat and talking to customers. When someone comes in and says, “I want something special for Christmas,” I love recommending the perfect cut.’

PENNY deliberately focuses on personal craftsmanship. At over 230 locations, PENNY offers unique advice from butchers: a total of 22 women advise customers with genuine passion. This is a service that no other discounter offers in this form. And the best thing? With the own brand ‘Ich bin Österreich’ (I am Austria), customers can also find local products and fresh meat specialities that come 100 per cent from Austria.

The trained butchers know exactly what matters when customers are looking for the perfect cut for their Sunday roast, barbecue or Christmas dinner. They advise on selection, give preparation tips and also take individual orders on request. No problem, after all, everything here is processed from ‘nose to tail’.

The importance of this expertise is particularly evident in the run-up to Christmas: many branches start taking advance orders for festive meat as early as the beginning of December. Loin, roulades and pork fillet are particularly popular, but beef is also experiencing growing demand.

Pre-ordering made easy: to ensure a stress-free start to the festive season, PENNY offers customers the option of pre-ordering their desired cuts of meat online at penny.at/vorbestellen with just a few clicks and then picking them up at their favourite branch. This means that the meat for the festive table arrives at home perfectly cut and tailored to personal preferences. And there is more time for the essentials – time for yourself and your family.