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Press Release 2nd February 2026

15 years full of exercise, laughter and organic power: Active kids celebrate anniversary

Now is the time to act fast: the Bewegte Kids Weeks are in high demand – and in 2026 they will celebrate their 15th anniversary. The Bewegte Kids Weeks are a holiday programme in six Austrian regions, where children between the ages of 5 and 14 can enjoy an active week of sports, games and healthy organic food. Ja! Natürlich has been supporting the project since its launch 15 years ago, bringing organic food to life.

A group of smiling children and adults poses in a sports hall. The children are wearing casual sportswear and have their hands raised. Two adults in the center are holding a box. Colorful banners and sports equipment are visible in the background.

15 years full of exercise, laughter and organic power: Active kids celebrate anniversary / Copyright: © Ja! Natürlich, Reproduction for PR purposes free of charge

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Secure your summer holidays for 2026 now!

Exercise meets organic

Climbing, swimming, tennis and many other sports are on the agenda, as is a playful approach to healthy eating. Professional supervisors ensure that exercise and fun go hand in hand. All that exercise makes you hungry! The cooperation with organic pioneer Ja! Natürlich is the ideal complement to promoting awareness among children of the importance of a balanced, organic diet for their own well-being. With this successful combination of sport, fun and conscious nutrition, the Bewegte Kids weeks, together with Ja! Natürlich, have been creating unforgettable holiday experiences for children in Lower Austria and Burgenland for 15 years.

A success story born of partnership

‘The Active Kids Weeks are a project close to our hearts – we see how much joy and self-confidence children gain from exercise and conscious nutrition,’ says Patrizia Holdhaus, Active Kids project manager.

Klaudia Atzmüller, Ja! Natürlich, also emphasises: ‘We have been part of this wonderful initiative for 15 years. It's great to see how interested the children are in organic products and how much fun they have exercising at the same time.’

Working together for the next generation

The Active Kids Weeks are now firmly established in many families' summer programmes. Ja! Natürlich supports the promotion every year via social media, radio collaborations with JöLive and competitions on its own channels – so that as many children as possible have the chance to enjoy an unforgettable holiday.

Secure your places for summer 2026 now – registration is open at bewegte-kids.at.

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