Press Release 9th April 2026

BILLA is supporting the Kids Bike Trophy 2026 in Lower Austria and Vienna

With the Kids Bike Trophy 2026, BILLA is supporting an event format that introduces children to the joy of physical activity in an accessible and playful way. Participation in the races is free of charge, and the course routes and race durations are tailored to each age group. The event features four age categories: Category 1 includes children born between 2015 and 2017, Category 2 those born in 2018 and 2019, Category 3 those born in 2020 and 2021, and Category 4 children born in 2022 and younger. In addition, all races take place on closed-off routes, and an awards ceremony is held as part of each competition.

Children in jerseys ride their bikes through an obstacle course made of straw bales.

BILLA is supporting the Kids Bike Trophy 2026 in Lower Austria and Vienna / Copyright: Sandro Zorzi/Cycling Austria, Reproduction for PR purposes free of charge

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The Kids Bike Trophy 2026 offers children in Lower Austria and Vienna free, age-appropriate races on closed-off courses
Depending on age, participants ride bicycles or balance bikes; in road races, they also use Bobby Cars or similar vehicles
Through this initiative, BILLA is setting an example for the joy of physical activity, community, and supporting the next generation

With the Kids Bike Trophy 2026, BILLA is supporting an event format that introduces children to the joy of physical activity in an accessible and playful way. Participation in the races is free of charge, and the course routes and race durations are tailored to each age group. There are four age groups: Category 1 includes children born between 2015 and 2017, Category 2 those born in 2018 and 2019, Category 3 those born in 2020 and 2021, and Category 4 children born in 2022 and younger. In addition, all races will take place on closed-off routes, and an awards ceremony will be held as part of each event.

“Sports connect, inspire, and strengthen both body and mind. At BILLA, we see it as our responsibility to be committed not only to local supply but also to the community. An important cornerstone of this is the promotion of young athletes. We are happy to support the Kids Bike Trophy, as this allows us to make an important contribution to a strong youth sports program in Lower Austria and Vienna and to spark enthusiasm for physical activity among the next generation,” explains Stefan Weinlich, BILLA Sales Director in Lower Austria.

Physical Activity and Motivation for Young Athletes

The Kids Bike Trophy will feature several events in Lower Austria and Vienna in 2026 and is aimed at children who want to gain their first racing experience and become part of a sports community. Participation in the individual races counts toward the overall standings, regardless of category or gender. Each child receives points for crossing the finish line, and the overall awards ceremony will take place during the closing event in Ober-Grafendorf. By supporting the Kids Bike Trophy, BILLA once again underscores its commitment to regional initiatives that focus on physical activity, community, and promoting young talent.