Press Release 8th April 2026

BILLA’s “I live for my club!” campaign: The collection of raffle tickets begins on 9 April, with over 100 free prizes up for grabs for club sports

The BILLA family is passionate about sport, team spirit and fair play, and has been actively supporting Austrian club sport for many years. As well as supporting young local athletes through long-standing partnerships across a range of sports, the BILLA campaign “I live for my club!” has become a fixture in the sporting calendar. From 9 April, the campaign enters its fourth round and BILLA customers can once again collect tickets with their purchases to support their favourite club.

Five people, including a person in a wild boar costume holding a sign with German text, stand in front of a Billa Plus store. They are dressed in business casual attire, smiling and posing for the photo.

(from left to right): Kai Pataky (BILLA Executive Board Member for Sales), Hans Niessl (President of Sport Austria), the mascot Ferdl, Barbara Schlenkert (BILLA Group Head of Customer Relationship Management) and Michael Paterno (BILLA Executive Board Member for Insights and Consumer) are looking forward to the launch of the popular BILLA campaign “I live for my club!”. / Copyright: © BILLA AG / Robert Harson, Reproduction for PR purposes free of charge

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At a glance

From 9 April, BILLA’s popular campaign to support Austrian club sports enters its fourth round
For every €15 spent, BILLA customers receive a ticket, which they can assign to a participating sports club via billa.at/meinverein or by dropping it into the collection boxes
Participating clubs can exchange tickets for more than 100 attractive free rewards – over half of which are fantastic new offers such as a photo shoot or a first-aid course for the club
Many rewards can be ordered with as few as 85 tickets
Taking part in Ferdl’s Challenges for clubs and fans earns additional tickets and prizes for clubs and BILLA customers
Austrian amateur sports clubs from all disciplines and regardless of club size can take part in the campaign free of charge

Over 100 free prizes await all sports clubs taking part in the campaign – more than half of which are fantastic new items, such as indoor slacklines, children’s climbing walls or functional racks. For the first time, tickets can also be exchanged for a photo shoot for the club or a first-aid course. Furthermore, some prizes can be ordered with as few as 85 tickets.

Kai Pataky and Michael Paterno on behalf of the BILLA Executive Board: “Whether a small village club or a large city club – sports clubs are the heart of every community. They bring people together, strengthen body and mind, and create a sense of belonging. With our BILLA campaign, we are giving every club across Austria – regardless of size or membership numbers – the opportunity to continue growing. We are therefore delighted that the campaign is now entering its fourth year, enabling us to provide long-term support for the club landscape in Austria and for young talent.”

Sport Austria President Hans Niessl: “Motivating more people to exercise regularly is one of our most important goals. The approximately 15,000 sports clubs in Austria make a decisive contribution to this – in terms of health, the economy and social cohesion. That is why I welcome every initiative to promote organised sport and am delighted that BILLA is once again making a valuable contribution to this with this campaign.”

Take part in the BILLA promotion now – it’s that simple

Customers who spend 15 euros or more at BILLA, BILLA PLUS, BILLA Corso and BILLA Kaufleute Märkte will receive one entry each. They can assign this entry to a club either online at billa.at/meinverein or in person by dropping it into the collection box. Customers without a favourite club can donate their collected tickets to “Ferdl’s Club Fund” at billa.at/meinverein. This fund will be raffled off at the end of the campaign and divided among 30 clubs. As was the case last year, a number of sports items particularly well-suited to disabled sports have been selected in collaboration with the Austrian Disabled Sports Association (ÖBSV) – including dark glasses and floorball stick sets. Any amateur sports club registered in Austria, regardless of its size or number of members, is eligible to take part in the BILLA campaign. This requires a simple club registration at billa.at/meinverein. Re-registration is necessary, even if the club took part last year. All important information regarding participation and key dates can be found in the information box.

Get your hands on extra tickets and fantastic prizes in Ferdl’s Club Challenge & Ferdl’s Fan Challenge

Customers and sports clubs can enjoy attractive chances to win prizes through Ferdl’s Challenges for Clubs and Fans at billa.at/meinverein. In the Club Challenge, all sports clubs taking part in the campaign can join in and compete in exciting quizzes and tasks. As a reward, there are extra raffle tickets and the chance to win even more free prizes. All BILLA customers can take part in Ferdl’s Fan Challenge to support their favourite club. By taking part in surveys and interactive tasks, they can win tickets for the club’s coffers, as well as non-cash prizes and tickets for themselves. Particularly committed participants have the chance to win major prizes such as a cruise and BILLA shopping vouchers at the end of the challenge.

BILLA campaign: “I live for my club!”

For every €15 spent, sports clubs receive 1 free entry. Available from 9 April 2026, while stocks last, until 23 May 2026 at the latest. No entries will be issued at BILLA Marktküche order terminals, or for purchases of vouchers, prepaid cards, or returnable bottles and deposits. No cash alternative available. No legal recourse. Valid in all participating BILLA, BILLA PLUS and BILLA CORSO stores and for orders placed via the BILLA Online Shop for the BILLA Click & Collect collection service. Raffle ticket holders must allocate their tickets to sports clubs by 7 June 2026. Registration of sports clubs and ordering of prizes by sports clubs must be completed by 21 June 2026. Any resale of tickets or the prizes received from them is prohibited. The organiser is BILLA AG. Subject to typographical and printing errors. Exceptions and further information at billa.at/meinverein.

Any sports club in the Republic of Austria that is registered with one of the three umbrella sports organisations (Sportunion, ASVÖ and ASKÖ), as well as with the Austrian eSports Association (ESVÖ) and other specialist sports associations, and which is entered in the Central Register of Associations (ZVR) at the Federal Ministry of Internal Affairs and serves a non-profit and charitable purpose, is eligible to participate and receive prizes.