Press Release 13th May 2026

BILLA is boosting domestic egg production with its ‘100% Austrian’ pledge

As a reliable partner to the Austrian agricultural sector, BILLA consistently sources fresh eggs from Austria throughout the year. The annual volume of eggs purchased amounts to around 260 million, of which around 250 million are fresh eggs. Around 62% of these come from organic and free-range farms, and 38% from barn-reared farms. With this clear commitment to Austrian producers, BILLA ensures an annual value creation of around €55 million and purchases around 13% of the country’s eggs.

White chickens with red combs grazing on a grassy field under a blue sky.

BILLA ensures that all fresh eggs in its range are sourced from Austria. / Copyright: © Ja! Natürlich/Michael Reidinger., Reproduction for PR purposes free of charge

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At a glance

The food retailer ensures for its customers that all fresh eggs in the BILLA range come from Austria
As a strong partner to local producers, BILLA purchases around 260 million eggs annually – equivalent to a regional economic contribution of 55 million euros
Focus on farming methods: around 62% of the eggs come from organic and free-range farms, 38% from barn-reared farms

Erich Szuchy, BILLA CEO: “At BILLA, our customers can be confident that every time they reach for the egg shelf, they are getting only fresh eggs of Austrian origin. This is no coincidence, but the result of long-standing partnerships with local producers and a clear commitment that we uphold all year round. Our long-standing relationships with farms are paying off: the number of regional suppliers supplying their local markets is growing steadily.”

BILLA is taking strong action to promote animal welfare and improve husbandry standards

The food retailer set key benchmarks in the area of animal welfare at an early stage. As early as 1996, the company became the first food retailer in Austria to stop selling cage eggs – long before this became standard practice in the retail sector.

With its decision to stock only fresh meat from Austria, BILLA took on a pioneering role in the Austrian food retail sector in 2020. This makes BILLA the first and so far only food retailer in Austria to offer fresh meat across all meat categories – including beef, veal, pork, chicken, turkey, duck, goose, game and lamb – exclusively from Austria. Consequently, all BILLA, BILLA PLUS and BILLA Kaufleute stores stock only fresh meat from animals that were born, reared and processed in Austria. Accounting for 50% of sales revenue in BILLA’s fresh meat segment, animal welfare is no longer a niche concern. The Mercosur agreement will not alter this commitment to Austrian agriculture.