Press Release 6th July 2026

BILLA donates 2,262.72 euros to the RosaLila Pantherinnen in Graz

As part of the CSD parade on Saturday, 27 June 2026, BILLA made a visible statement in support of diversity, solidarity and social engagement with its own barbecue stall in Graz’s Stadtpark. A team of 13 BILLA staff members volunteered their time at the event and worked with great dedication to serve the food and run the barbecue. In exchange for a donation of their choice, visitors were offered bratwurst, Käsekrainer, Leberkäse and a vegan alternative, accompanied by bread rolls and sauces. There were also rainbow-coloured roulades from the BILLA patisserie.

A group of four men smiling and standing in front of a yellow Billa tent at an outdoor event. They are casually dressed, and one man holds a trophy. In the background, people are gathered near the tent, and there are baked goods on display.

BILLA donated 2,262.72 euros to the RosaLila PantherInnen, who have been campaigning for the causes of the LGBTQIA+ community in Styria for many years. / Copyright: © BILLA AG, Reproduction for PR purposes free of charge

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At a glance

On 27 June 2026, 13 BILLA staff members supported the CSD parade in Graz’s Stadtpark by offering food and drink in exchange for voluntary donations
The net proceeds of 2,262.72 euros were donated to the RosaLila PantherInnen

Support for the LGBTQIA+ community

With the proceeds from donations totalling 2,262.72 euros, BILLA supported the RosaLila PantherInnen, who have been championing the causes of the LGBTQIA+ community in Styria for many years. “Diversity, respect and mutual appreciation are core values that we practise every day at BILLA. I am delighted that, as part of the CSD parade in Graz, we were not only able to show our support but also make a tangible contribution. This initiative once again highlighted how social commitment, team spirit and visible support for diversity can go hand in hand. The donation to the RosaLila PantherInnen is a strong sign of support for an open and diverse society,” explains Peter Gschiel, BILLA’s Sales Director for Styria and Southern Burgenland.