Press Release 14th June 2023

BILLA expands digital flyer

"The printed flyer continues to enjoy great popularity among Austrians as a shopping guide - the majority of our customers still inform themselves about current promotions and attractive prices via the flyer, which they receive by mail or on site at the store. At the same time, the demand for digital information is increasing and we are now meeting this need even more with the BILLA digital flyer," says Michael Paterno, BILLA CEO Consumer & Insights.

Website page with a BILLA promotional pop-up. The pop-up features options to customize product categories, including 'Bio,' 'Externe Aktion,' 'Rein Pflanzlich,' and 'Keine Auswahl.' The page's background shows a blurred advertisement for BILLA products. The website navigation bar is visible at the top with search and shopping features.

A first glance at the extended digital flyer from BILLA and BILLA PLUS / Copyright: BILLA AG, Reproduction for PR purposes free of charge

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At a glance

Digital flyer will in future display BILLA and BILLA PLUS offers with personal preferences as a highlight page
Further useful added value such as links to recipes and product information as well as search and filter function
Soft launch of the digital flyer will take place in mid-June - will be continuously optimized based on customer feedback and in terms of user-friendliness

The launch will be a soft launch, which means that the digital flyer will be continuously optimized on the basis of customer feedback and in terms of user-friendliness.

Digitization and personalization are the focus of the digital flyer, which can be found on the BILLA website at www.billa.at. The new flyer is now available in German and English. Until recently, this was a copy of the physical flyer that customers used to keep up to date with offers at BILLA and BILLA PLUS. From now on, they can select preferred product categories in the interactive flyer, such as "organic", "purely vegetable" or "from Austria", in order to have their personal preferences displayed as a highlight page. It becomes interactive through links to recipes and further information on the products shown. Informative videos and product sliders can also be integrated, as well as a useful search function and page overview.